Please note that due to the coronavirus crisis we have extended the online voting dates.
  Check out the new timeline HERE

Recognising and rewarding the most loved children's activities in the UK since 2006!


Voting in the What's On 4 Kids Activities Awards 2020 with headline sponsor Morton Michel is now open!

Many thanks to the thousands of parents and carers that took the time and trouble to nominate their favourite children's activities and their teachers - especially at such a difficult time.

We know how much your nomination has meant to the dedicated people running children's activities.  Now is the time to make sure your favourite gets through to the final stage of the awards this year. 

A huge thank you to  STA for once again sponsoring voting in these important awards.

Thank you to everyone for supporting the What's On 4 Kids Activities Awards this year - we so appreciate it!

Now let's make some dreams come true!!  - VOTE HERE!


A huge welcome and thank you to our 2020 judges

Mutha.Hood, run by Gemma, is the home to the original Strong Girls Club to encourage other women to use their voice and to appreciate strength in the vulnerability that comes from challenging circumstances.


@mutha.hood has over 100k followers on Instagram!!



Certified life and business coach.

Author of 'The Happiness Habits Transformation' and host of The Ideal Life Club podcast.

Regular speaker at business events across the UK.

Serial entrepreneur, coach and mentor to start-ups and SMEs.

Part of Virgin Start-Up , Financial South East and visiting lecturer at London Cass Business School.


Founder of Academy of Business, Entrepreneurship and Innovation.

Not one judge, but many as the whole of the Children's Activities Association Board come together once again to judge the Industry Champion award category for the 4th year.

Find out more about the CAA and the current CAA Board of volunteers over at www.childrensactivitiesassociation.org

The award categories that mean so much

Most Loved
Sport or Physical
Activity
FRANCHISE or LICENSE TERRITORY
~

Most Loved
Sport or Physical
Activity
FRANCHISOR or INDEPENDENT
With up to 5 Leaders Overall
~

Most Loved
Sport or Physical
Activity
FRANCHISOR or INDEPENDENT
With 6 to 20 Leaders Overall
~

Most Loved
Sport or Physical Activity
FRANCHISOR or INDEPENDENT
With More Than 20 Leaders Overall
~

Sponsored by
babyballet

Including archery, athletics, baseball, basketball, canoeing, cheerleading, circus skills, climbing, cricket, cycling, fencing, fitness, football, goalball, golf, gymnastics, hockey, horseriding, ice skating, judo, karate, karting, kayaking, kickboxing, laser tag/quest, mayorettes, martial arts, motor sports, movement, netball, active play, rugby, sailing, scuba diving, skate parks, skating, skiing, snowboarding, surfing, swimming, sword fencing, table tennis, tampoline, water sports, yoga.

Open to any company or organisation with a significant part of their programme based on physical activity operating in any part of the UK.
Leaders refers to activity leaders, teachers or coaches delivering one or more of the activity programmes across the whole of the UK.

Most Loved
Music, Dance
or Performing Arts Activity
FRANCHISE or LICENSE TERRITORY
~

Most Loved
Music, Dance
or Performing Arts Activity
FRANCHISOR or INDEPENDENT
With up to 5 Leaders Overall
~

Most Loved
Music, Dance
or Performing Arts Activity
FRANCHISOR or INDEPENDENT
With 6 to 20 Leaders Overall
~

Most Loved
Music, Dance
or Performing Arts Activity
FRANCHISOR or INDEPENDENT
With More Than 20 Leaders Overall
~

Sponsored by
Phonics with Robot Reg

Including choir, dance, drama, film making, music, music and movement, music lessons, performing arts, role play, singing.

Open to any company or organisation with a significant part of their programme based on music and/or the performing arts operating in any part of the UK.

Leaders refers to activity leaders, teachers or coaches delivering one or more of the activity programmes across the whole of the UK.

Most Loved Academic
or Creative Activity
FRANCHISE or LICENSE TERRITORY
~

Most Loved Academic
or Creative Activity
FRANCHISOR or INDEPENDENT
With up to 5 Leaders Overall
~

Most Loved Academic
or Creative Activity
FRANCHISOR or INDEPENDENT
With 6 to 20 Leaders Overall
~

Sponsored by
ClassBiz

Most Loved Academic
or Creative Activity
FRANCHISOR or INDEPENDENT
With More Than 20 Leaders Overall
~

Sponsored by
Franchise Futures

Including arts and crafts, messy play, pottery painting, languages, academic classes, science, computing, photography, reading, storytelling, gardening

Open to any company or organisation with a significant part of their programme based on academic or creative activities in any part of the UK.

Leaders refers to activity leaders, teachers or coaches delivering one or more of the activity programmes across the whole of the UK.

Most Loved
Baby Activity
FRANCHISE or LICENSE TERRITORY
~

Most Loved
Baby Activity
FRANCHISOR or INDEPENDENT
With up to 5 Leaders Overall
~

Most Loved
Baby Activity
FRANCHISOR or INDEPENDENT
With 6 to 30 Leaders Overall
~

Sponsored by
Blackcurrant Babies

Most Loved
Baby Activity
FRANCHISOR or INDEPENDENT
With More Than 30 Leaders Overall
~

Sponsored by
Memory Marketing

Open to any company or organisation with a separate programme specifically for children under 18 months old operating in any part of the UK.

Leaders refers to activity leaders, teachers or coaches delivering one or more of the activity programmes across the whole of the UK.

Most Loved Activity Leader or Business Manager in:

Scotland and
Northern Ireland
~

Sponsored by
NatWest

North England

~

Sponsored by
NatWest

West, South West England
and Wales
~

Sponsored by
NatWest

East England
~

Sponsored by
NatWest

South East England
~

Sponsored by
NatWest

London
~

Sponsored by
NatWest





Open to any individual activity leader, teacher or coach providing structured children's activities operating anywhere in the UK or business manager of a children's activities business or organisation operating anywhere in the UK.  A map of the regions can be found here.

Most Loved
New Activity

Sponsored by
Bloom

Open to any children's activity programme running in the UK that started after 1st January 2018.

Most Loved Charity or Not-for-Profit Community Group

Sponsored by
Little Sensory Co

Open to any not-for-profit children's activity running in the UK.  Must be a registered Charity or Community Interest Company.

Most Loved
Volunteer

Sponsored by
Caudwell Children

Open to any individual activity leader providing children's activities anywhere in the UK on a volunteer basis.

Industry
Champion

Sponsored by
Children's Activities Association

Open to any individual person representing a member of the CAA.
This is a judged award.

New for 2020!!
Remarkable Achievement

Sponsored by
TRUSTist®


Open to any individual working in the children's activities sector to recognise a remarkable achievement: 
This could be a business achievement, community or charity achievement, personal growth, personal battle.
This is a judged award.

New for 2020!!
Inspiring Business Growth

Sponsored by
Morton Michel


Open to any company or franchisee who has achieved significant business growth using any reasonable measure such as:
number of children, number of classes, number of franchisees, social media followers, turnover or profit.
This is a judged award.

New for 2020!!
#amazing Social Media

Sponsored by
Baby Squids


Open to any company or franchisee that has an amazing social media impact:
This could be a single post, live video, story or a whole campaign. 
Perhaps one that went viral, attracted the support of a celebrity or made it to main stream media.
This is a judged award.

New for 2020!!
Game Changing Supplier

Sponsored by
Team Academy


Open to any company who supplies products or services to children's activities companies and/or professionals.
Only votes from children's activities company email addresses will count towards the declaration of finalists, the highly commended and the winner.





2020 Sponsors, Partners and Supporters Showcase

Thank you to all these organisations that make the What's On 4 Kids Activities Awards possible


Message from Morton Michel to everyone involved in the
What's On 4 Kids Activities Awards 2020


"We are delighted to be the headline sponsor for the National What’s On 4 Kids Activities Awards once again! At Morton Michel we have over 54 years’ experience in childcare insurance and have been providing specialist cover for childcare groups for over 40 years. As a founding member of the Children’s Activities Association we are passionate about raising the professional standards in this area of the childcare industry and these awards are a fantastic opportunity to recognise the very best of the UK’s kids' clubs, classes and teachers!"



The What's On 4 Kids Activities Awards Ceremony
hosted by NatWest on 8th October 2020

We're thrilled to announce that 2020 sees the return of the wonderful Jonathan Bremner as master of ceremonies - we can't wait!!

Full details of the ceremony will be revealed very soon so for now enjoy a few photos of the event in 2019 that included the singing talents of The Girls from Oz, the amazing Little Voice choir and the wonderful hosting from Jonathan Bremner of course.  And that was as well as announcing 30 award winners!


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