Recognising and rewarding the most loved children's activities in the UK since 2006!


Huge thank you to everyone who nominated in the 15th National What's On 4 Kids Activities Awards 2021 with Headline Sponsor Morton MichelIn the year where parents described children’s activities as quite simply ‘saving their sanity’, we are delighted to announce that VOTING IS NOW OPEN! CLICK HERE to see who is through and thank you to our voting sponsor beecard!

Every vote will make such a difference and, reflecting the nationwide support for these awards, we are expecting a hugely exciting contest with a record number of votes! So, make sure you support your favourite NOW

Don't forget our exciting Judged Categories too - for more on these, to learn all about our expert judges and see who made it through to the next stage  just CLICK HERE.

PLUS if that wasn't enough excitement, if you are a member of What's On 4 Kids (with all the benefits that brings), your vote will enter you into an amazing Prize Draw to win a family ticket to Warner Bros. Studio Tour London – The Making of Harry Potter!* It's win-win all the way!


So show your appreciation with a vote the UK's most prestigious and longest established children's activities awards. Just one extra vote could be enough to get your favourite into the FINALS, giving them the opportunity to join us at our magical live awards event on 18.11.21 at Warner Bros. Studio Tour London – The Making of Harry Potter where the ceremony will be held in the original Hogwarts™ Great Hall film set! 

Find out more about what our very lucky finalists, their guests and our sponsors have to look forward to on our Event page. Voting will close at noon on 8th September 2021.  Good luck to all those through to voting or judging.  Finally, thank you to our sponsors and partners who demonstrate their support and commitment to this important sector through these the awards during these challenging times.

*Ts&Cs Apply





TM & © 2021 Warner Bros. Entertainment Inc. Harry Potter Publishing Rights © JKR

2021 Sponsors, Partners and Supporters Showcase

Thank you to all these organisations that make the What's On 4 Kids Activities Awards possible


Message from Morton Michel to everyone involved in the
What's On 4 Kids Activities Awards 2021

"The What’s on 4 Kids Activities Awards are our opportunity to share in the celebrations and individual and collective achievements of a wonderful business community. Inspiration, collaboration and pure passion for the safety, development and wellbeing of children are never off the agenda and we always leave the event with a great sense of pride for all those recognised."



The Award Categories for 2021 are...

Special Awards

Most Loved
New Activity

Sponsored by The Little Sensory Co


Open to any children's activity programme running in the UK that started after 1st January 2018.

Most Loved Charity or Not-for-Profit Community Group

Sponsored by diddi dance

Open to any not-for-profit children's activity running in the UK.  Must be a registered Charity or Community Interest Company.

Most Loved
Volunteer

Sponsored by Caudwell Children


Open to any individual activity leader providing children's activities anywhere in the UK on a volunteer basis.

The 'Steve Franks' Industry
Champion of the Year

Sponsored by Children's Activities Association

Open to any individual person representing a member of the CAA. This award is judged by the CAA Board.
In memory of Steve Franks who contributed so significantly to the children's activities sector.  Steve sadly passed away in May 2020 from COVID-19 complications.  Steve's legacy lives on through many initiatives to improve the lives of children across the UK and our thoughts remain with his family, friends and colleagues.

Remarkable Achievement
within the Pandemic

Sponsored by Trustist

This is a judged award. Open to any individual working in the sector who has demonstrated remarkable achievement during the time of the COVID pandemic - this could be a business achievement, community or charity achievement or a personal battle - or a combination.  This award is judged by Michelle Reeves, a certified life coach and business mentor, host of The Ideal Life Club podcast, author of “The Happiness Habits Transformation” and a regular speaker at online events. Find out more about Michelle at MichelleReevesCoaching.com


Game Changing Supplier

Sponsored by Baby Squids



Open to any company who supplies products or services to children's activities companies and/or professionals.

Awards Across Different Regions

Most Loved Activity Leader or Business Manager in:

Scotland and
Northern Ireland
~

Sponsored by Total Release Experience

North England

~

Sponsored by Total Release Experience

West, South West England
and Wales
~

Sponsored by Total Release Experience

East England
~

Sponsored by Total Release Experience

South East England
~

Sponsored by Total Release Experience

London
~

Sponsored by Total Release Experience





Open to any individual activity leader, teacher or coach providing structured children's activities operating anywhere in the UK or business manager of a children's activities business or organisation operating anywhere in the UK.  A map of the regions can be found here.

Hall of Fame Sponsored By Water Babies


We were delighted to introduce the Children's Activities Hall of Fame in 2020 and we're so excited to feature this award once again in 2021.

The 'Hall of Fame' is for someone in the world of children's activities who has gone above and beyond.

Someone who deserves recognition for their achievements, hard work, selflessness and the positive impact they have had on others and/or this remarkable sector.

With our thanks to Water Babies who have sponsored the Hall of Fame.


Awards for All Activities by Type

Most Loved
Sport or Physical
Activity
FRANCHISE or LICENSE TERRITORY
~

Most Loved
Sport or Physical
Activity
FRANCHISOR or INDEPENDENT
With up to 5 Leaders Overall
~

Most Loved
Sport or Physical
Activity
FRANCHISOR or INDEPENDENT
With 6 to 20 Leaders Overall
~

Sponsored by
ThinkSmart Software

Most Loved
Sport or Physical Activity
FRANCHISOR or INDEPENDENT
With More Than 20 Leaders Overall
~

Sponsored by
Morton Michel

Including archery, athletics, baseball, basketball, canoeing, cheerleading, circus skills, climbing, cricket, cycling, fencing, fitness, football, goalball, golf, gymnastics, hockey, horseriding, ice skating, judo, karate, karting, kayaking, kickboxing, laser tag/quest, mayorettes, martial arts, motor sports, movement, netball, active play, rugby, sailing, scuba diving, skate parks, skating, skiing, snowboarding, surfing, swimming, sword fencing, table tennis, tampoline, water sports, yoga.

Open to any company or organisation with a significant part of their programme based on physical activity operating in any part of the UK.
Leaders refers to activity leaders, teachers or coaches delivering one or more of the activity programmes across the whole of the UK.

Most Loved
Music, Dance
or Performing Arts Activity
FRANCHISE or LICENSE TERRITORY
~

Most Loved
Music, Dance
or Performing Arts Activity
FRANCHISOR or INDEPENDENT
With up to 5 Leaders Overall
~

Most Loved
Music, Dance
or Performing Arts Activity
FRANCHISOR or INDEPENDENT
With 6 to 20 Leaders Overall
~

Sponsored by
flexibleworking.works

Most Loved
Music, Dance
or Performing Arts Activity
FRANCHISOR or INDEPENDENT
With More Than 20 Leaders Overall
~

Sponsored by
Hilton London Watford

Including choir, dance, drama, film making, music, music and movement, music lessons, performing arts, role play, singing.

Open to any company or organisation with a significant part of their programme based on music and/or the performing arts operating in any part of the UK.

Leaders refers to activity leaders, teachers or coaches delivering one or more of the activity programmes across the whole of the UK.

Most Loved Academic
or Creative Activity
FRANCHISE or LICENSE TERRITORY
~


Sponsored by
garaj

Most Loved Academic
or Creative Activity
FRANCHISOR or INDEPENDENT
With up to 5 Leaders Overall
~

Most Loved Academic
or Creative Activity
FRANCHISOR or INDEPENDENT
With 6 to 20 Leaders Overall
~

Sponsored by
Amanda's Action Club

Most Loved Academic
or Creative Activity
FRANCHISOR or INDEPENDENT
With More Than 20 Leaders Overall
~

Sponsored by
Bloom Baby Classes


Including arts and crafts, messy play, pottery painting, languages, academic classes, science, computing, photography, reading, storytelling, gardening

Open to any company or organisation with a significant part of their programme based on academic or creative activities in any part of the UK.

Leaders refers to activity leaders, teachers or coaches delivering one or more of the activity programmes across the whole of the UK.

Most Loved
Baby Activity
FRANCHISE or LICENSE TERRITORY
~


Sponsored by
Little Movers


Most Loved
Baby Activity
FRANCHISOR or INDEPENDENT
With up to 5 Leaders Overall
~

Most Loved
Baby Activity
FRANCHISOR or INDEPENDENT
With 6 to 30 Leaders Overall
~

Sponsored by
beecard

Most Loved
Baby Activity
FRANCHISOR or INDEPENDENT
With More Than 30 Leaders Overall
~

Sponsored by
The Baby Show


Open to any company or organisation with a separate programme specifically for children under 18 months old operating in any part of the UK.

Leaders refers to activity leaders, teachers or coaches delivering one or more of the activity programmes across the whole of the UK.

Awards Info





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