Recognising and rewarding the most loved children's activities in the UK since 2006!

Huge thank you to everyone who nominated and voted in the 15th National What's On 4 Kids Activities Awards 2021 with Headline Sponsor Morton Michel. In the year where parents described children’s activities as quite simply ‘saving their sanity’, and the 'light in their living rooms', never has the voting been so close or meant so much. Just scroll down to see who's through to the exciting final stages!

We are delighted to announce that in this special year - when we celebrate 15 years of these important awards, a massive 45,000 votes and nominations were received  - a true reflection of how important children's activities providers are to the nation's parents.

Thank you so much to our voting sponsor beecard and thank you also to the Judges in our our exciting Judged Categories too. What a tough time they have had this year with nominees of such high calibre.

Finalists now announced - and magical event!

Huge congratulations to each and every finalist. In this extraordinary year in both the 'Judged' awards and  our 'Voted for' categories, the passion and dedication of nominees shone through in a hard-fought contest - often with just a few votes in it.  We cannot wait now for The What's On 4 Kids Activities Awards 2021 at Warner Bros. Studio Tour London – The Making of Harry Potter - THE industry event  for this fantastic industry, with Ceremony Host TRE UK and fabulous host Jonathan Bremner. Finalists will be contacted directly regarding next stages so look out in your in-boxes.

Find out more about what our very lucky finalists, guests, sponsors and supporters have to look forward to on our Event page. Thank you to our sponsors and partners who have demonstrated their support and commitment to this important sector through the awards during these challenging times. You can see all about the companies who have helped make this all happen HERE.

If you are a finalist CONGRATULATIONS! You should now have received your email with everything you need to know - don't forget our finalists support page too HERE

Finally, if that wasn't enough excitement, don't forget every member of What's On 4 Kids who voted was entered into a an amazing Prize Draw to win a family ticket to Warner Bros. Studio Tour London – The Making of Harry Potter!* Winner to be announced on social asap!

TM & © 2021 Warner Bros. Entertainment Inc. Harry Potter Publishing Rights © JKR

2021 Sponsors, Partners and Supporters Showcase

Thank you to all these organisations that make the What's On 4 Kids Activities Awards possible

Message from Morton Michel to everyone involved in the
What's On 4 Kids Activities Awards 2021

"The What’s on 4 Kids Activities Awards are our opportunity to share in the celebrations and individual and collective achievements of a wonderful business community. Inspiration, collaboration and pure passion for the safety, development and wellbeing of children are never off the agenda and we always leave the event with a great sense of pride for all those recognised."

The Award Categories for 2021 are...

Special Awards

Most Loved
New Activity

Sponsored by The Little Sensory Co

Open to any children's activity programme running in the UK that started after 1st January 2018.

Most Loved Charity or Not-for-Profit Community Group

Sponsored by diddi dance

Open to any not-for-profit children's activity running in the UK.  Must be a registered Charity or Community Interest Company.

Most Loved

Sponsored by Caudwell Children

Open to any individual activity leader providing children's activities anywhere in the UK on a volunteer basis.

  • Do Re Mi
  • Little Splodgers
  • Magical World of Stories
  • Party Peeps
  • Spa Babies Ltd
  • Bromley Well Young Carers
  • Codswallop CIC
  • Devon Antenatal & First Aid CIC
  • Outdoor Mums CIC
  • Ann-Marie McMillan - Derbyshire Toy Libraries
  • Donna Swan - Calmer Therapy
  • Lynn Hammel-Randall - Clart About Ltd
  • Natalie Kelly - Codswallop CIC

The 'Steve Franks' Industry
Champion of the Year

Sponsored by Children's Activities Association

Open to any individual person representing a member of the CAA. This award is judged by the CAA Board.
In memory of Steve Franks who contributed so significantly to the children's activities sector.  Steve sadly passed away in May 2020 from COVID-19 complications.  Steve's legacy lives on through many initiatives to improve the lives of children across the UK and our thoughts remain with his family, friends and colleagues.

Remarkable Achievement
within the Pandemic

Sponsored by Trustist

This is a judged award. Open to any individual working in the sector who has demonstrated remarkable achievement during the time of the COVID pandemic - this could be a business achievement, community or charity achievement or a personal battle - or a combination.  This award is judged by Michelle Reeves, a certified life coach and business mentor, host of The Ideal Life Club podcast, author of “The Happiness Habits Transformation” and a regular speaker at online events. Find out more about Michelle at

Game Changing Supplier

Sponsored by Baby Squids

Open to any company who supplies products or services to children's activities companies and/or professionals.

  • Amanda Frolich - Amanda's Action Club
  • Anne-Marie Martin - diddi dance
  • Melanie Buck - Little Movers
  • Sarah Cressall - The Creation Station
  • Anne-Marie Martin - diddi dance
  • Frank Mudd - Pop Up Play Village Basingstoke and Reading
  • Gem Allen - PopGems Academy
  • Kate Markham - ThinkSmart Software
  • Blackcurrant Babies Ltd
  • Cerys Keneally Ltd
  • Morton Michel
  • Trustist

Awards Across Different Regions

Most Loved Activity Leader or Business Manager in:

  • Amanda Findlay - Baby Sensory, Lanarkshire
  • Jennifer Hodges - Kidslingo, Stirling & Falkirk
  • Kristine Monaghan - Mini Athletics, Scotland
  • Suzie O'Donoghue - Songbird Singing, Scotland
  • Jennifer McConnell - Bloom Baby Classes, North Tyneside
  • Leanne Joab - Drama Tots, Durham North West, Consett and Surrounding Areas
  • Samantha Davidson - Little Movers, Washington and Sunderland North
  • Sarah Clark - Kidslingo, Tyne West & South
  • Vicky Thompson - Kalma Life, South Tyneside and Gateshead
  • Jessica Jenner - Phonics with Robot Reg, Exeter & Exmouth
  • Melanie Blake - Baby Sensory, Mid & West Cornwall
  • Patty Rojas - Kidslingo, Teignbridge, South Hams and Torbay, Devon
  • Tracy Bees - Jo Jingles, Bristol
  • Isabel Reverter-Dominguez - Kidslingo Spanish Northants S&W Towcester & Olney
  • Laura Gadsby - Baby Sensory, Derby
  • Nicola Foulds - Baby Sensory, Derby East
  • Nicolle Herrington - Making Waves, Lincolnshire
  • Stacey Leafe - ARTventurers, Mansfield
  • Catriona McNutt - ARTventurers, Harpenden and St Albans
  • Natalia Smith - Baby Sensory, Harlow & Bishop's Stortford
  • Ornella Iapino - Kidslingo, Aylesbury Vale
  • Sophie Lamming - Baby Sensory, Milton Keynes
  • Terry Lewis - Tots Play, Bexhill and Hastings West
  • Anita Anand - Caterpillar Music, North West London
  • Gem Allen - PopGems Academy, Beckenham
  • Nandita Shah - Baby Sensory, North Harrow
  • Suzie Franck - Baby Sensory & Toddler Sense, Sutton & Wimbledon

Open to any individual activity leader, teacher or coach providing structured children's activities operating anywhere in the UK or business manager of a children's activities business or organisation operating anywhere in the UK.  A map of the regions can be found here.

Hall of Fame Sponsored By Water Babies

We were delighted to introduce the Children's Activities Hall of Fame in 2020 and we're so excited to feature this award once again in 2021.

The 'Hall of Fame' is for someone in the world of children's activities who has gone above and beyond.

Someone who deserves recognition for their achievements, hard work, selflessness and the positive impact they have had on others and/or this remarkable sector.

With our thanks to Water Babies who have sponsored the Hall of Fame.

Awards for All Activities by Type

Including archery, athletics, baseball, basketball, canoeing, cheerleading, circus skills, climbing, cricket, cycling, fencing, fitness, football, goalball, golf, gymnastics, hockey, horseriding, ice skating, judo, karate, karting, kayaking, kickboxing, laser tag/quest, mayorettes, martial arts, motor sports, movement, netball, active play, rugby, sailing, scuba diving, skate parks, skating, skiing, snowboarding, surfing, swimming, sword fencing, table tennis, tampoline, water sports, yoga.

Open to any company or organisation with a significant part of their programme based on physical activity operating in any part of the UK.
Leaders refers to activity leaders, teachers or coaches delivering one or more of the activity programmes across the whole of the UK.

  • babyballet, Romford, Chelmsford, Brentwood & Billericay
  • Caterpillar Music, North West London
  • diddi dance, Bexley & Dartford
  • Little City, Chelmsford
  • Little Movers, Washington and Sunderland North
  • AJ's School of Dance & Performing Arts
  • Drama Tots
  • Liv2Dance
  • Tappy Toes
  • The Dan Tien Performing Arts Studios

Including choir, dance, drama, film making, music, music and movement, music lessons, performing arts, role play, singing.

Open to any company or organisation with a significant part of their programme based on music and/or the performing arts operating in any part of the UK.

Leaders refers to activity leaders, teachers or coaches delivering one or more of the activity programmes across the whole of the UK.

  • ARTventurers, Newcastle & Gateshead
  • Kidslingo, Plymouth
  • La Pinata Language Club, London
  • Mess Around, South Yorkshire
  • The Creation Station, Sevenoaks, Biggin Hill, Hayes and Orpington

Including arts and crafts, messy play, pottery painting, languages, academic classes, science, computing, photography, reading, storytelling, gardening

Open to any company or organisation with a significant part of their programme based on academic or creative activities in any part of the UK.

Leaders refers to activity leaders, teachers or coaches delivering one or more of the activity programmes across the whole of the UK.

  • Baby Sensory, Barnet, Borehamwood, Southgate & Potters Bar
  • Baby Sensory, South Liverpool
  • Hartbeeps, Gateshead, South Shields, Sunderland and Chester le street
  • Tumble Tots, Redditch
  • Baby Swimmers
  • Beaming Babies
  • FJDC Mini Movers
  • The Sensory Sessions
  • Twistin Tinies
  • Bloom Baby Classes
  • Gymboree Play & Music
  • Kalma Life
  • Little Learners
  • The Little Sensory Co

Open to any company or organisation with a separate programme specifically for children under 18 months old operating in any part of the UK.

Leaders refers to activity leaders, teachers or coaches delivering one or more of the activity programmes across the whole of the UK.

Awards Info

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