At What’s On 4 Kids, we’ve been dedicated to supporting families and children’s activity providers since 2006. As pioneers in the children's activities sector, we’re a passionate team with deep expertise, delivering award-winning solutions that connect families with exciting classes and events.

Our flexible, innovative approach is powered by real people who value family life and community. Together, we’ve created a  business that helps the whole children's activities sector thrive and empowers families across the UK.

Our team

Digital innovations

Since 2006 What's On 4 Kids has helped parents and carers connect with the children's activities providers in their area to find amazing classes for their children.

Our tech is continually evolving.  We have an exclusive franchise portal and have used the latest technologies to develop our new ideas to help our sector.

Recognising the best

Each year, our National Children’s Activities Awards spotlight the incredible talent behind children’s classes and activities across the UK. Open to the entire sector, our diverse categories include both judged and voted awards. It all culminates in a spectacular red carpet ceremony, bringing together finalists, sponsors, and VIPs for the ultimate celebration of our industry.

We’re no strangers to awards ourselves, having proudly won 12 business awards, including recognitions for our innovative work and amazing team – we truly love awards!

National marketing & PR

We also created the first national celebration of all children's activities.  National Children's Activities Week is for all children's activities to join together to fundraise for Caudwell Children and benefit from amplified national marketing and PR.  We have already raised over £250,000!!

The right products and services

What's On 4 Kids Connect is a place for children's activities professionals to find suppliers recommended by other children's activities professionals and events across the UK to grow their businesses.

Safety and quality

In 2015 we recruited the founding team of experts to establish the not-for-profit Children's Activities Association CIC to drive consistent standards of safety & quality, encourage collaboration and raise the profile of the sector.  Another first for the children's activities sector!

Flexible-working team

Our business was founded because of a need for flexible working.  A lot has changed since 2006 but we continue to run our business on a flexible working model - and we work very hard to provide for our families, just like you do!