TRUSTED SINCE
2006
ABOUT US 👋
Multi-award winning innovation for the children’s activities sector
Since 2006, What’s On 4 Kids has connected families with brilliant classes and helped children’s activity providers grow. We’re pioneers of the sector and a passionate team who know it inside out.
We’re real people who value family life and community, and everything we build helps the whole sector thrive.
Meet the teamWhat we do⚡
Innovate UK winner
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1st platform
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1st awards
Recent highlights 🎉
Our founder Sam Godfrey-Moore won the ICAP Icon award 2025 and an Innovate UK Women in Innovation grant 2025 to build Generations, our new platform helping grandparents find classes for their grandchildren.
Our team 🤗
Sam Godfrey-Moore
Mel Wink
Karen O'Neill
Nicki Armstrong
What we do ✨
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Digital innovations
We’ve connected parents and carers with local children’s classes since 2006.
Our tech keeps evolving. We’re an Innovate UK Women in Innovation winner, awarded to create Generations, and we’ve built an exclusive franchise portal for our sector.
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Recognising the best
Our National Children’s Activities Awards celebrate the talent behind children’s classes across the UK, with judged and voted categories and a red carpet ceremony to finish.
We’ve won 12 business awards ourselves. We truly love awards!
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National marketing & PR
We created National Children’s Activities Week, the first national celebration of all children’s activities. Providers get national marketing and PR while fundraising for Caudwell Children, and we’ve raised over £250,000!
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The right products and services
What’s On 4 Kids Connect helps children’s activities professionals find recommended suppliers and events across the UK.
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Safety and quality
In 2015 we brought together the experts who founded the not-for-profit Children’s Activities Association CIC, driving standards of safety and quality across the sector. Another first!
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Flexible-working team
We were founded on flexible working, and we still work that way, providing for our families just like you do.
Want a flexible business of your own? Try What’s On 4 Kids Futures.
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