WHAT’S NEW✨
Think you know What’s On 4 Kids?
Eight recent changes you might not know about, and what’s coming in 2027.
See what’s new →0%
commission
on bookings
HELLO, ACTIVITY PROVIDERS👋
Fill your classes with more families
Listings, awards and industry events from the UK’s first children’s activities platform. From £5.99+VAT a month, now reaching grandparents too ❤️
Start advertisingSee pricing🚀 FranchisorsNEWA smarter search for families, and Alice, your listing helper ✨
20,000+
classes and activities
2006
helping families since
0%
commission on bookings
20
years of awards
💻
1st platform
🏆
1st awards
📣
1st PR campaign
✅
1st association
FROM ONLY
£5.99
+VAT a month
You’re in charge of the spend 🔓
Flexible monthly subscriptions, or SAVE with annual pricing.
No commission. 0%, nought, none!
Join 20,000+ UK classes and activities in minutes.
Sign up nowGet featured on What’s On 4 Kids AND Generations 🙌
2
Your listing done in minutes, no typing
Just give Alice, our listing helper, your website. She writes your listing for you, with your days, times, prices and photos. You check it and press Save.
3
That’s it!
Families find you with our new search, and we match you with local families and email them your details too.
🤖 Keep AI happy
Families are asking AI for class recommendations. Make sure it recommends you.
💡 Why it matters: think B2AI, not B2C
😁 Why we keep AI happy
🔎 Families can now search in their own words
Our new search helps families find the right class faster, so more of them find you.
💬 Just ask
Parents and grandparents type what they want, like “something calm for a 2 year old near Lydney on Saturday”, and our search sets the filters for them.
🗺️ On the map
Results show on a map as well as a list, so families can see what’s close to home, school or nursery.
⭐ Good matches
Members see “A good match for” their child on classes that suit their age, so the right families notice you.
📅 Book, share, add to calendar
Every result has buttons to book with you, share with friends and add your class to their calendar.
🐝 Meet Alice, your listing helper
Alice (Activities Listing Intelligence for Classes and Events) does the typing, keeps your listings up to date and answers your questions. You stay in control.
✍️
Fill in from your website
Give Alice your website and she fills in your listing: description, days and times, prices, venues, photos and more. No typing it all out from scratch.
🔔
Keeps you up to date
Switch on website checks and Alice reads your website every night. If your days, times or prices change, she emails you so you can update your listing.
⭐
Listing score
Every listing gets a score with tips on what to add next, so families have everything they need to choose you.
✏️
Change all your listings at once
Change a description, photos, social links or badges on every listing in one go, with a preview first.
💬
Ask Alice
Got a question about your account? Ask Alice on any page and she’ll answer straight away, or pass you to our team.
👍
You’re in control
Nothing changes without your say so. Your content stays yours, and you can turn Alice off any time.
Included in every subscriptionHow Alice works
📬 Straight into local families’ inboxes
Every week we email our members new classes near them that suit their children. Your listing goes to the families it’s right for, without them having to search.
🆕
New classes, sent to the right families
When your listing goes live, it’s sent to members near you whose children are the right age and have matching interests.
🔁
A second chance for established classes
Each email also includes 2 or 3 local classes families might have missed. Listings that are recently updated and well filled in come first.
📅
Saved to their week in one tap
Families can favourite your class or add it to their My classes schedule straight from their alerts, and find it again in their account.
📊
See the numbers
Your dashboard and each listing card show how many families your listing has been sent to in email alerts.
💡 Give your listing the best chance: add a picture, a good description, days and times, ages, and a booking link, website or price, and keep it up to date.
Included in every paid subscriptionHow email alerts work
✨ More than a listing
Every paid subscription now comes with your own page on What’s On 4 Kids, badges, sharing tools and What’s On 4 Kids Connect, so families can find all your classes wherever they meet you.
🏠
Your own page, made for you
One page with all your live classes, your venues on a map, your logo and a short description written for you from your class details. It appears as soon as your first class is live, and updates itself the moment your classes change.
🔗
One link for everything
Put it in your Instagram, Facebook or TikTok bio, on your Google Business Profile, in WhatsApp groups and emails. Each of your class listings links to it too. No website? Your page can be your website.
🏅
Find us on What’s On 4 Kids badges
Six badge designs for your website, emails and socials, linked to your page. Show families you’re trusted, the UK’s first children’s activities platform since 2006.
📱
Share in one tap, with a QR code
Ready-made posts for Facebook, WhatsApp, X and LinkedIn, an Instagram story picture, and your own QR code to print on flyers, posters and banners.
🤝
What’s On 4 Kids Connect
Suppliers recommended by other providers, many with offers just for you, plus industry events and webinars, all in your account.
🚀
A helping hand to get started
A simple checklist in your account takes you from choosing your package to sharing your page, with Alice the bee helping at every step.
💡 Already advertising with us? Log in and choose Your page in the menu to find your page and your QR code, and Badges for your badges, all ready to share.
Included in every paid subscriptionGet startedLog in
Plus, you’re automatically listed on Generations, our new platform for grandparents 👵
Two for the price of one!
Your classes appear on What's On 4 Kids AND Generations automatically, with FREE Generations training and AI tips to make your listings grandparent-friendly.
Everything included ✨
📅
Fixed price monthly subscriptions
Rev up, pause, swap or cancel any time with one click, like when you’re full or over the summer.
From £5.99+VAT a month. No commission, ever.
📖
Bookings couldn’t be easier
Add a ‘Book’ button to your own booking system. Parents book exactly as they do now, and we take 0% commission.
ThinkSmart Software customer? Plug your bookings straight in. Find out more →
👀
Show off what you do with style - and ease
Catch parents’ eyes with images, video, icons and a photo and bio of your team.
Add, edit, clone and track your activities on the go, or let Alice fill them in from your website.
Use monthly boosts to top the search results for 3 days.
⚡
Smarter search and automatic matching
Families search in their own words and see results on a map. Members don’t even have to search! Once they add their child’s age, interests and location, matching activities appear on their home page.
And every week we email them new classes near them, so yours can land straight in their inbox.
❤️
Get your share of the love
Parents tap the heart to show their love and save you to their favourites.
We’ll let you know as the love grows!
🚀
Franchisor looking for GROWTH?
Advertise and control your whole network from one platform, with a Trusted National Name feature page.
Need a hand? 🤗
Quick question? Ask Alice in the corner of this page. She answers straight away, any time, and passes you to our team if you’d like a person.
📧 Help by email
Our lovely concierge team are experts. Set up your account and they’ll be in touch.
📞 Talk to a real person
Not AI, a real human! Book a Discovery Call with Nicki, who’s helped hundreds of providers for over 10 years.
Questions? See our FAQs
Pick your colour 🎨
Fixed monthly prices. No commission. Pay annually: 12 months for the price of 10.
YELLOW
£5.99
+VAT a month
✓ Up to 2 locations
✓ 1 category
✓ 1 image, 1 video
✓ 1 boost a month
BLUE
£19.99
+VAT a month
✓ Up to 8 locations
✓ Up to 3 categories
✓ 5 images, 2 videos
✓ 3 boosts a month
⭐ BEST VALUE
RED
£39.99
+VAT a month
✓ Up to 20 locations
✓ Up to 6 categories
✓ 20 images, 4 videos
✓ 5 boosts a month
HOW FAMILIES REALLY BOOK
One of the places families find you 🧭
Parents rarely book after seeing a class once. They hear about it from a friend, spot it on social media, walk past the venue and look it up before they book. What's On 4 Kids makes sure one of those moments is a trusted directory that has helped parents find activities since 2006, and home of the National Children's Activities Awards.
🎯
In front of the right families
We match you to families by their child's age, interests and location, show you in search and on Google, include you in weekly alert emails to parents, and list you on Generations for grandparents, all at no extra cost.
💷
You keep 100% of every booking
Families book directly with you, so you keep 100% of every booking. No commission, ever. Just a small fixed monthly fee that you can pause or cancel any time.
Compare all features 🔍
Every package gets every feature with a tick, including everything new this year.
YELLOW £5.99 +VAT a month | BLUE £19.99 +VAT a month | RED £39.99 +VAT a month | FRANCHISOR from £35 +VAT a month | |
| Annual price 12 months for the price of 10 | £59.90 Pay annually → | £199.90 Pay annually → | £399.90 Pay annually → | Tell us! |
| Venues | Up to 2 | Up to 8 | Up to 20 | Tell us! |
| WHAT CHANGES WITH EACH PACKAGE | ||||
| Categories | 1 | Up to 3 | Up to 6 | Up to 6 |
| Images | 1 | Up to 5 | Up to 20 | Up to 20 |
| Videos | 1 | Up to 2 | Up to 4 | Up to 8 |
| Messages a month | Up to 5 | Up to 50 | Up to 100 | Tell us! |
| Boosts a month | 1 | 3 | 5 | Tell us! |
| Interactions a month | Up to 1,000 | Up to 1,500 | Up to 2,500 | Tell us! |
| Nationwide Feature | ✕ | ✕ | ✕ | ✓ |
| Brand manager | ✕ | ✕ | ✕ | ✓ |
| Futures franchise recruitment advertNEW | £25+VAT a month | £25+VAT a month | £25+VAT a month | ✓ |
| NEW THIS YEAR in every package | ||||
| Alice listing helperNEW | ✓ | ✓ | ✓ | ✓ |
| Ask Alice helpNEW | ✓ | ✓ | ✓ | ✓ |
| Website checksNEW | ✓ | ✓ | ✓ | ✓ |
| Your own pageNEW | ✓ | ✓ | ✓ | ✓ |
| Badges, sharing and QR codeNEW | ✓ | ✓ | ✓ | ✓ |
| What’s On 4 Kids ConnectNEW | ✓ | ✓ | ✓ | ✓ |
| GETTING FOUND BY FAMILIES in every package | ||||
| Priority in Search | ✓ | ✓ | ✓ | ✓ |
| Automatic Matching | ✓ | ✓ | ✓ | ✓ |
| Weekly Parent Emails | ✓ | ✓ | ✓ | ✓ |
| Generations | ✓ | ✓ | ✓ | ✓ |
| Welcome Posts | ✓ | ✓ | ✓ | ✓ |
| YOUR LISTINGS in every package | ||||
| All info & badges | ✓ | ✓ | ✓ | ✓ |
| Social Media links | ✓ | ✓ | ✓ | ✓ |
| Booking link | ✓ | ✓ | ✓ | ✓ |
| Statistics | ✓ | ✓ | ✓ | ✓ |
| THE NATIONAL CHILDREN’S ACTIVITIES AWARDS in every package | ||||
| Discount on awards entry | ✓ | ✓ | ✓ | ✓ |
| Discount on awards ceremony tickets | ✓ | ✓ | ✓ | ✓ |
FROM JUST
£35
+VAT a month
FOR FRANCHISORS 🚀
Grow your franchise nationwide with our 20 years’ experience
Feature your franchisees on What’s On 4 Kids AND Generations from £35+VAT a month for up to 10 franchisees. Feature more and your price simply grows with your network. Your own franchise page and a Futures recruitment advert are included.
✓ No extra costs ✓ Cancel any time ✓ No commission ✓ Futures recruitment advert included
🎛️
You’re in control of your brand
One master listing, with the same brand, photos and wording everywhere. Update once and every advert changes instantly, and franchisees manage their own local information.
🏅
Proudly display your awards and memberships
Show your BFA, CAA and ICAP badges, your awards and your TRUSTIST reviews across every advert and on your franchise page.
🏠
Your own franchise pageNEW
Every live class from all your franchisees on one page, with a search by postcode or town. Add your logo, a big photo, your video and What to expect. Your page is featured on our home page and also includes a link to your Futures advert.
🎯
Futures recruitment advert
INCLUDED, NO EXTRA COST
Recruit new franchisees on Futures, with enquiries emailed straight to you. Alice creates your advert for you from your website.
INCLUDED
FREE
for franchisors
Your Futures recruitment advert is included 🎯
Recruit new franchisees on Futures, with enquiries emailed straight to you, at no extra cost (anyone else pays £250+VAT a year for it).
🐝 Save time and point Alice, our helper, at your website’s franchise pages as she can create your Futures advert for you. You just check it and press Save.
✓ Your story, investment, video, memberships and awards
✓ Enquiries from would-be franchisees emailed straight to you
✓ Linked to your franchise page, with a summary at the top so families who love your classes can find out about running their own
✓ Views, website visits and every enquiry in your account
⚙️ Manage every franchise from one portal
✓ Priority adverts on What’s On 4 Kids and Generations
✓ Generations training for your network, powered by Kidztivity
✓ Automatic matching to 25,000+ members
✓ Structured data that AI tools trust
✓ One master listing: same brand, photos and wording everywhere
✓ Update once, change every advert instantly
✓ Alice, our listing helper, for every franchisee
✓ Link to your own booking system
✓ Show your TRUSTIST reviews
✓ Insights across your whole network
✓ Franchisees manage their own local details
Brand control, local detail
📖
Bookings just got easier
Every advert has a ‘Book’ button linked to your own booking platform.
ThinkSmart Software customers can fully integrate bookings, so parents book instantly. Find out more →
📍
Nationwide control with local details
Franchisees add local info, a photo and bio, and manage their own adverts.
Monthly boosts put them top of search for 3 days.
🏅
Proudly display your awards and memberships
Show your BFA, CAA and ICAP badges and your awards across every advert and on your franchise page.
New achievement? Amazing! Add it everywhere instantly.
⭐
TRUSTIST Reviews
Franchisees can add their TRUSTIST star banner to every advert.
Two for the price of one!
Your whole network appears on What's On 4 Kids AND Generations automatically, with FREE Generations training for everyone.
Find out more
Or you can send us an enquiry.
Listed, matched and booked in minutes
🚀
Fast and flexible - and much, much more!
Create eye-catching adverts in minutes with images, video and your bio.
We match you with local parents and grandparents, and link to your booking system.
🤝
Trusted by millions since 2006
It’s more than tech. For 20 years we’ve helped millions of parents find the right classes, and celebrated the best with our National Children’s Activities Awards.
We helped set up the not-for-profit Children’s Activities Association and National Children’s Activities Week, and launched Innovate UK-backed Generations.
👍
Lovingly cared for by a team of parents
Sam Godfrey-Moore founded us in 2006, looking for a flexible job around a new baby.
We’re still a small, caring team of parents working from home to help you every way we can.
Want extra advertising? 📣
Build your brand, bookings and franchise enquiries. Or get in touch for a campaign made just for you.
Nationwide Video Ad
A 10-second video ad in our nationwide search results, plus social media promotion.
£50+VAT per month
Social Media Package
3 posts across all our social channels to promote your classes.
£50+VAT per campaign
🍬
limited
time offer
Pick ’n’ Mix your package
Choose from:
✓ 3 months’ nationwide recruitment advert on What’s On 4 Kids Futures
✓ 1 month’s nationwide 10-second video advert in search results
✓ 3 social media posts on your chosen dates, across all channels
✓ An exclusive newsletter on your chosen date
✓ 3 months’ ‘Be Inspired’ homepage advertising
Pick 3 items for just £199+VAT*Pick 2 items for £150+VAT*Pick 1 item for £100+VAT*
*limited time offer
Get in touchAdvertise on What's On 4 Kids
Sign up here to advertise or login here.
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