20,000+

classes and activities

2006

helping families since

0%

commission on bookings

20

years of awards

💻

1st platform

🏆

1st awards

📣

1st PR campaign

✅

1st association

1

Pick your subscription

Monthly or annual, from £5.99+VAT.

2

Add your class details

Photos, video, your bio and a Book button.

3

That’s it!

We match you with local parents and grandparents.

💡 Why it matters: think B2AI, not B2C

• Families are already using AI to search and get recommendations.
• AI-led search for local services, kids’ classes included, is set to grow.
• Listings AI can read easily get recommended earlier.

😁 Why we keep AI happy

• AI trusts established platforms like What’s On 4 Kids.
• Your listing gives AI clear, structured information about your classes.
• Credibility by association makes AI more confident recommending you.

📅

Fixed price monthly subscriptions

Rev up, pause, swap or cancel any time with one click, like when you’re full or over the summer.

From £5.99+VAT a month. No commission, ever.

📖

Bookings couldn’t be easier

Add a ‘Book’ button to your own booking system. Parents book exactly as they do now, and we take 0% commission.

ThinkSmart Software customer? Plug your bookings straight in. Find out more →

👀

Show off what you do with style - and ease

Catch parents’ eyes with images, video, icons and a photo and bio of your team.

Add, edit, clone and track your activities on the go.

Use monthly boosts to top the search results for 3 days.

⚡

Super fast search and automatic matching

Parents don’t even have to search! Once they add their child’s age, interests and location, matching activities appear on their home page.

And we email them when new ones pop up near them.

❤️

Get your share of the love

Parents tap the heart to show their love and save you to their favourites.

We’ll let you know as the love grows!

🚀

Franchisor looking for GROWTH?

Advertise and control your whole network from one platform, with a Trusted National Name feature page.

See franchise plans →

📧 Help by email

Our lovely concierge team are experts. Set up your account and they’ll be in touch.

Concierge request

📞 Talk to a real person

Not AI, a real human! Book a Discovery Call with Nicki, who’s helped hundreds of providers for over 10 years.

Book a call

YELLOW

£5.99

+VAT a month

Sign up monthly

BLUE

£19.99

+VAT a month

Sign up monthly

⭐ BEST VALUE

RED

£39.99

+VAT a month

Sign up monthly

🎛️

Exclusive franchise portal

📣

Social media posts

🌍

Trusted national name feature page

✓  Priority adverts on What’s On 4 Kids and Generations

✓  Generations training for your network, powered by Kidztivity

✓  Automatic matching to 25,000+ members

✓  Structured data that AI tools trust

✓  One master listing: same brand, photos and wording everywhere

✓  Update once, change every advert instantly

✓  Link to your own booking system

✓  Show your TRUSTIST reviews

✓  Insights across your whole network

✓  Franchisees manage their own local details

Trusted National Name ⭐

Every franchisor gets a Trusted National Name feature page to make your business opportunity stand out.

Share your programmes, achievements and growth, and join our social media campaigns all year round.

📖

Bookings just got easier

Every advert has a ‘Book’ button linked to your own booking platform.

ThinkSmart Software customers can fully integrate bookings, so parents book instantly. Find out more →

📍

Nationwide control with local details

Franchisees add local info, a photo and bio, and manage their own adverts.

Monthly boosts put them top of search for 3 days.

🏅

Promote your achievements

Show your CAA, ICAP and BFA badges across every advert.

New achievement? Amazing! Add it everywhere instantly.

⭐

TRUSTIST Reviews

Franchisees can add their TRUSTIST star banner to every advert.

🚀

Fast and flexible - and much, much more!

Create eye-catching adverts in minutes with images, video and your bio.

We match you with local parents and grandparents, and link to your booking system.

🤝

Trusted by millions since 2006

It’s more than tech. For 20 years we’ve helped millions of parents find the right classes, and celebrated the best with our National Children’s Activities Awards.

We helped set up the not-for-profit Children’s Activities Association and National Children’s Activities Week, and launched Innovate UK-backed Generations.

👍

Lovingly cared for by a team of parents

Sam Godfrey-Moore founded us in 2006, looking for a flexible job around a new baby.

We’re still a small, caring team of parents working from home to help you every way we can.

Nationwide Video Ad

A 10-second video ad in our nationwide search results, plus social media promotion.

£50+VAT per month

Social Media Package

3 posts across all our social channels to promote your classes.

£50+VAT per campaign

BOOK HERE