Since 2006 millions of parents have found the perfect activities for their children with us

Franchisor or would-be franchisor interested in GROWTH?  Skip to this >>>>

Quick Start 1-2-3 or ask our concierge!

Get automatically matched and booked in minutes!

Sign up to get started and pay monthly >>>>
Contact us to pay annually >>>>

1. Alice, our little bee online assistant, helps you choose the right subscription for you - monthly or annual.  Swap subscriptions at any time too.

2. Quickly create eye-catching pages including all the information that parents want to know and give them confidence to book with you.

3. Then let us do the work by automatically matching your activities to parents for you!  It's as easy as that!

Join our community of 20,000+ classes and activities across the UK!

You're in charge of the spend with flexible monthly subscriptions
(or SAVE with our annual pricing!)

FREE to try in one location for 1 month AND it's from only £3.99+VAT a month after that!

Fast and flexible - and much, much more!

Create eye-catching pages in minutes and let us automatically match you to parents looking for activities!

Include beautiful images and video, highlight features and benefits and make it personal by including your bio and photo too!

Parents can book instantly with ThinkSmart Software, or you can add a link to your own online booking service.

Trusted by millions since 2006

But this is more than just the ‘tech’.  For over 18 years we have helped millions and millions of parents quickly and easily find the right activities for their children and we have rewarded and recognised the best in the industry with the What’s On 4 Kids National Children's Activities Awards. 

Most recently we have a key role in establishing and growing the not-for-profit Children’s Activities Association and the national National Children’s Activities Week campaign. 

Lovingly cared for by a team of parents

We were founded in 2006 by Sam Willoughby who had a young baby and needed a flexible and rewarding job. 

Flexibility is just as important today and we remain a small and caring team of parents that work very hard from home to help you in every way we can.

Super fast search and automatic matching

What's On 4 Kids is lightening fast with a very easy to use and intelligent search!

And parents don't even have to search at all!

Once a parent adds their child's age, preferred activities and location then they don't have to search ever again as matching activities are shown on their personalised home page and within their member account - doesn't get much easier than that!

Bookings just got easier

If you are a ThinkSmart Software customer already then you can very easily integrate your existing online bookings into your What's On 4 Kids listings.

All your What's On 4 Kids listings will have a 'Book' tab and your online bookings appear here - parents can then book straightaway in exactly the same way they would on your own website.

Even if you're not a ThinkSmart Software customer you can also add a link to your own online bookings too! 

Find out more about ThinkSmart Software online bookings >>>

Show off what you do with style - and ease

Catch the eye of parents by adding more images, video, icons and even a photo and bio to introduce you and your team!

From your account you can quickly add, edit, clone and monitor your activities - on the go on tablet or mobile too!

Check on your subscriptions, invoices and of course how much love each of your activities have.

Use your boosts every month to push your activity to the top of the search results for 3 days.

Flexible monthly subscriptions

You can now pause and change your subscriptions at any time.  Rev up your promotions if you need to or press the pause button at any time - like when your activities are full or during the summer. 

Choose the right subscription for you with the help of our little busy bee online assistant!

Try out the basics for FREE in one location for 1 month - then our flexible, monthly subscriptions are from £3.99+VAT and swap or cancel at any time with one click!



Get your share of the love

Parents can show how much they and their children love your activities by clicking the heart symbol.  This also favourites your activity for them within their member account so they can find you again instantly.

We'll let you know as the love for your activities increases!

Franchisor interested in GROWTH?

Advertising your existing classes is just the start!

Find out how the GROW4TH PROGRAMME can help you grow your brand and your business and book in a discovery call.