Since 2006 millions of parents have found the perfect classes and activities for their children with us

  1st dedicated platform

  1st awards

  1st PR campaign

  1st association

Franchisor or would-be franchisor interested in GROWTH?  Skip to this >>>>

How to advertise on What's On 4 Kids

I'm happy to sort everything out myself

Get automatically matched and booked in minutes!

Sign up to get started and pay monthly >>>>
Contact us to pay annually >>>>

Alice, our little bee online assistant, helps you choose the right subscription for you - monthly or annual

Swap or cancel your subscription at any time too.

I need some help via email

If you need a bit of help then we have you covered!

Our lovely concierge team are experts and are ready to help you.

Just set up your account and they will automatically be in touch by email.

Or contact our concierge directly by email.

I would like to talk to a real person

We also do this!  Yes, that's right a real human is on hand to talk to you too.

You can book a Discovery Call with Nicki who has worked at What's On 4 Kids for over 10 years!

Join our community of 20,000+ classes and activities across the UK!

You're in charge of the spend with flexible monthly subscriptions
(or SAVE with our annual pricing!)

FREE to try in one location for 1 month AND it's from only £3.99+VAT a month after that!

For 1 month
month (+VAT)

Sign Up!

a year (+VAT)

*12 months for
the price of 11*

month (+VAT)

a year (+VAT)

*12 months for
the price of 10*

month (+VAT)

a year (+VAT)

*12 months for
the price of 10*


Control your brand
across all your listings
with one click

Paid by you or
your franchisees

Locations   1 Up to 2 Up to 8 Up to 20 Tell us!
Priority in search  
Automatic Matching  
Interactions   Up to 2,000 Up to 10,000 Up to 15,000 Up to 25,000 Tell us!
All info & badges  
Social Media links  
Categories   1 1 Up to 3 Up to 6 Up to 6
Videos   1 1 Up to 2 Up to 4 Up to 8
Images   1 1 Up to 5 Up to 20 Up to 20
Messages / month   1 Up to 5 Up to 50 Up to 100 Tell us!
Boosts   1 3 5 Tell us!
Online Bookings  
Brand Manager  

Fast and flexible - and much, much more!

Create eye-catching pages in minutes and let us automatically match you to parents looking for activities!

Include beautiful images and video, highlight features and benefits and make it personal by including your bio and photo too!

Parents can book instantly with ThinkSmart Software, or you can add a link to your own online booking service.

Trusted by millions since 2006

But this is more than just the ‘tech’.  For over 18 years we have helped millions and millions of parents quickly and easily find the right activities for their children and we have rewarded and recognised the best in the industry with the What’s On 4 Kids National Children's Activities Awards

Most recently we have a key role in establishing and growing the not-for-profit Children’s Activities Association and the national National Children’s Activities Week campaign. 

Lovingly cared for by a team of parents

We were founded in 2006 by Sam Willoughby who had a young baby and needed a flexible and rewarding job. 

Flexibility is just as important today and we remain a small and caring team of parents that work very hard from home to help you in every way we can.

Create eye-catching pages, get matched and booked in minutes

Super fast search and automatic matching

What's On 4 Kids is lightening fast with a very easy to use and intelligent search!

And parents don't even have to search at all!

Once a parent adds their child's age, preferred activities and location then they don't have to search ever again as matching activities are shown on their personalised home page and within their member account - doesn't get much easier than that!

Bookings just got easier

If you are a ThinkSmart Software customer already then you can very easily integrate your existing online bookings into your What's On 4 Kids listings.

All your What's On 4 Kids listings will have a 'Book' tab and your online bookings appear here - parents can then book straightaway in exactly the same way they would on your own website.

Even if you're not a ThinkSmart Software customer you can also add a link to your own online bookings too! 

Find out more about ThinkSmart Software online bookings >>>

Show off what you do with style - and ease

Catch the eye of parents by adding more images, video, icons and even a photo and bio to introduce you and your team!

From your account you can quickly add, edit, clone and monitor your activities - on the go on tablet or mobile too!

Check on your subscriptions, invoices and of course how much love each of your activities have.

Use your boosts every month to push your activity to the top of the search results for 3 days.

Flexible monthly subscriptions

You can now pause and change your subscriptions at any time.  Rev up your promotions if you need to or press the pause button at any time - like when your activities are full or during the summer. 

Choose the right subscription for you with the help of our little busy bee online assistant!

Try out the basics for FREE in one location for 1 month - then our flexible, monthly subscriptions are from £3.99+VAT and swap or cancel at any time with one click!

Get your share of the love

Parents can show how much they and their children love your activities by clicking the heart symbol.  This also favourites your activity for them within their member account so they can find you again instantly.

We'll let you know as the love for your activities increases!

Franchisor interested in GROWTH?

Advertising your existing classes is just the start!

Find out how the GROW4TH PROGRAMME can help you grow your brand and your business and book in a discovery call.

Would you like extra advertising? 

These packages will build your brand, increase bookings and increase franchise enquiries

Get in touch if you would like us to put together a special advertising campaign just for you!

Nationwide Video Ad

Eye catching 10 second video ad in our
nationwide search results

Social media promotion across all channels

£50+VAT per month

Social Media Package

Additional promotion to support
your classes and activities

3 x social media posts across all channels

£50+VAT per campaign

Pick 'n' Mix your perfect package

Choose from these options

3 months nationwide recruitment advert on
1 month nationwide 10 second video advert in search results
3 social media posts on the dates of your choice, across all our channels
Exclusive email on the date of your choice
3 months 'Be Inspired' homepage advertising

Pick 3 items for just £199+VAT*
Pick 2 items for £150+VAT*
Pick 1 item for £100+VAT*

*limited time offer

Recruit your perfect team with us!

Choose from nationwide, regional or local adverts on

Maximise your reach and highlight your job opportunity on our jobs showcase and social media across all


£50+VAT per month

Advertise on What's On 4 Kids

Sign-up here for a free account to advertise or login here.

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