We are delighted to welcome our sponsors and supporters for the What’s On 4 Kids National Children's Activities Awards this year. It’s wonderful to see the continued, ongoing support for the awards from so many businesses and also to say a big ‘hello’ to our variety of new sponsors, joining us for the first time.

We are so grateful to all these companies and our amazing judges for their support and can’t wait to celebrate our fabulous finalists alongside our 19th year.

The 2024 What's On 4 Kids Activities Awards saw our highest ever number of votes and nominations, sponsorship at sell-out, 29 winners, 29 highly commended nominees, 215 finalists and  285 VIP guests joined us for our most dazzing event ever and celebrated at the ceremony!

We cannot wait to build on these amazing foundations and shine a spotlight once again on the nation's very best children's activities, teachers, volunteers and venues - culminating in THE annual industry event on 27th November at the Athena in Leicester to celebrate this inspiring Sector.

"These are the crème de la crème of awards, have a great reputation and bring value to my business".

The British Franchise Association

Established in 1977 we are the British Franchise Association (BFA), a self-regulatory trade body for UK franchising, and the proud advocates of everyone in the UK franchising sector. Supporting and educating franchisors and franchisees at every level of their development from newcomers to household names, setting the highest ethical standards to make sure everyone is treated fairly. When it comes down to it, serving people is our business, and we always do this with pride and passion to ensure a consistent and strong brand reputation.

We want to lead the charge and influence change in UK franchising. It’s our purpose to be seen as ‘THE’ place to go for anyone in or looking to get into the franchise industry on any level. With our core aim to promote high quality, ethical business format franchising in accordance with the Code of Ethics for Franchising. We collaborate with government, academia, the media, other trade associations and the UK public on what constitutes franchising best practice. Our members then commit to upholding those standards.

Find out more HERE

The Institute of Children’s Activity Providers are a professional membership body and community of business owners and leaders operating in the children’s activity sector.

We aim to champion best practice, raise standards and innovate, driving positive change and progression across the industry.

We believe children’s activity professionals have an essential role to play in educating, entertaining and inspiring the next generation. Coming together to share challenges, ideas, questions and solutions helps us to develop individually and collectively as a community.

Find out more HERE

Association of Indoor Play

The Association of Indoor Play (AIP) is the leading trade association for the indoor play sector in the United Kingdom.

We are a not for profit organisation and act as the voice of the Indoor Play Sector. We are committed to raising the profile of the benefits of indoor play with the public and the Government and to raising the standards and rewarding excellence within the industry.

Look for the AIP logo when choosing your indoor playcentre.

Find out more HERE

Cerys Keneally

Cerys Keneally helps children's activity providers to grow their business by working with schools and nurseries.  As a multi-award winning TEDx speaker, author and trainer for the sector, Cerys has helped over 4,000 providers with her pioneering "Approaching Schools Challenge" and 400 more in her CPD accredited "Approaching Schools Academy."  She also regularly delivers franchise network training for the industry's leading brands.

Once a shy child, who gained her confidence from extra-curricular activities, Cerys is all about Building Creative Confidence with the providers she works with and all the little people they work with!  She is passionate about helping you reach the children who need your services the most, while achieving financial stability as a result.

Find out more HERE

Love Childcare Recruitment

Our story is one of commitment, passion, and a dedication to shaping the future of childcare through exceptional placements, innovative consultancy, and tailored advertising solutions.

We are much more than a recruitment agency; we are a dynamic community dedicated to empowering the childcare professionals of today and inspiring the leaders of tomorrow.

Our team is composed of childcare enthusiasts and experts who have walked the same paths as those we support. This hands-on experience enables us to understand the unique challenges and opportunities in the childcare sector, allowing us to connect with clients and candidates on a deeper level.

Beyond recruitment, we offer consultancy services that help childcare providers optimise their recruitment process and build thriving environments for staff. Additionally, our cutting-edge advertising solutions ensure your opportunities reach the right professionals, amplifying your impact and visibility in the sector.

Find out more HERE

Morton Michel Insurance

Morton Michel has been working with and supporting the children’s activities sector for 60 years and fully understands the importance that children's activity providers bring to a child's learning and development.

Our Children's Activity Group policy is designed to offer flexibility so you can select the cover you need to meet your unique circumstances.

All policyholders receive automatic entry to our ChildCare Club,  containing an exclusive range of additional benefits and discounts. This includes FREE access to over 70 RoSPA-accredited, CPD-certified online training courses from flick learning to help you train all your staff and run your business!

Find out more HERE

Children's Activities Association

The Children’s Activities Association is an industry led not-for-profit organisation that offers community, resources, support and membership to the children’s activities sector.

Our mission is to raise standards and give parents, carers, schools and nurseries a benchmark for all children’s activities with our membership and accreditation scheme.  We now support 1000s of activity providers who have provided their compliance documents and policies.  Membership of the Children’s Activities Association evidences excellence and demonstrates all that children’s activity providers do to advance the physical, mental and emotional wellbeing of early years and children of all ages.

Find out more HERE

DOT & STRIPE

Dot & Stripe is an award-winning marketing consultancy for children’s activities providers and family-focused businesses, led by Tamara Holland.

We work with franchisors, franchisees, and independent businesses to nail down the best marketing strategies to get you results.

Tamara's been on both sides of the children’s activities industry – as a franchisee and leading the marketing for a franchise. She gets it – sharing the joy of what you do with your perfect customers can be a bit tricky. Maybe you're not quite ready for the DIY route or don't have the budget to fully outsource.

We've got the expertise, the support, and the accountability to make sure your marketing is not just done but done in a way that's perfect for you and your budget.

Find out more HERE

Baby Brews

Baby Brews is not just a baby group- it’s a parent group too!

Each session provides relaxing, positive vibes, in a safe, welcoming, non-judgemental space.Aimed at new/new again parents of non-walking babies, the session provides a perfect balance of quality activity time that aids your baby's development with time to socialise, over a warm brew, with a supportive network of like-minded parents, providing you with that village to raise your babies.

Find out more HERE

Caudwell Children

Caudwell Children is a national charity providing a wide range of practical and emotional support for thousands of disabled children and families every year.

Passionate about diversity, equity and inclusion, we ‘see the child, not the disability’ and strive to remove the barriers which prevent children from reaching their full potential.

Vision: A world where all disabled children and their families have choice, opportunity, dignity and understanding.
Mission: Practical and emotional support through compassionate and efficient services
Motto: Whatever It Takes

Find out more HERE