We are delighted to welcome our sponsors and supporters to the What’s On 4 Kids National Children’s Activities Awards. It’s wonderful to see so many returning businesses alongside new sponsors joining us for the first time.

We are incredibly grateful for the continued support of our partners. Together, we look forward to celebrating our inspiring finalists and making our 20th year truly unforgettable.

"These are the crème de la crème of awards, have a great reputation and bring value to my business".

The British Franchise Association

Established in 1977 we are the British Franchise Association (BFA), a self-regulatory trade body for UK franchising, and the proud advocates of everyone in the UK franchising sector. Supporting and educating franchisors and franchisees at every level of their development from newcomers to household names, setting the highest ethical standards to make sure everyone is treated fairly. When it comes down to it, serving people is our business, and we always do this with pride and passion to ensure a consistent and strong brand reputation.

We want to lead the charge and influence change in UK franchising. It’s our purpose to be seen as ‘THE’ place to go for anyone in or looking to get into the franchise industry on any level. With our core aim to promote high quality, ethical business format franchising in accordance with the Code of Ethics for Franchising. We collaborate with government, academia, the media, other trade associations and the UK public on what constitutes franchising best practice. Our members then commit to upholding those standards.

Find out more HERE

Zooza is an operational software platform built for franchise and multi-location children’s activity businesses.

As organisations grow, managing registrations becomes just one part of a much bigger operational picture — including payments, data accuracy, reporting, team processes, and consistency across locations.

Zooza supports the day-to-day reality of running classes and programmes at scale, helping growing networks stay reliable, structured, and in control as they expand.

🎁 Exclusive for award nominees:
Explore Zooza with free access and additional benefits, available only to the What’s On 4 Kids community.

👉 Find out more HERE

Caudwell Children

Caudwell Children is a national charity providing a wide range of practical and emotional support for thousands of disabled children and families every year.

Passionate about diversity, equity and inclusion, we ‘see the child, not the disability’ and strive to remove the barriers which prevent children from reaching their full potential.

Vision: A world where all disabled children and their families have choice, opportunity, dignity and understanding.
Mission: Practical and emotional support through compassionate and efficient services
Motto: Whatever It Takes

Find out more HERE

Children's Activities Association

The Children’s Activities Association is an industry led not-for-profit organisation that offers community, resources, support and membership to the children’s activities sector.

Our mission is to raise standards and give parents, carers, schools and nurseries a benchmark for all children’s activities with our membership and accreditation scheme.  We now support 1000s of activity providers who have provided their compliance documents and policies.  Membership of the Children’s Activities Association evidences excellence and demonstrates all that children’s activity providers do to advance the physical, mental and emotional wellbeing of early years and children of all ages.

Find out more HERE

Citation

Work smarter, not harder with Citation!

At Citation, we free up your valuable time by helping you manage your Health & Safety and HR & Employment Law compliance needs. With over 30 years of experience, we support childcare, education, and activity-led organisations meet regulations, stay updated on legislation, and achieve best-practice standards. Call 0345 844 1111 for a free quote today.

Find out more HERE

Teddy Mountain

Suppliers of Smiles and Magical Memories with our fantastic range of Make a Bear, Stuffa Squshie, and emersive Crafting Activities.

There's magic in them there bears. Let us show you the fun and entertaining experience that you can deliver to unlock it.

Ooh's and Ahh's guaranteed!

Find out more HERE

ThinkSmart Software

Love teaching but hate admin?

You’re not alone! That’s why over 3,000 class-based businesses worldwide trust our world-class software to handle all those time-consuming tasks you’d rather avoid!

At ThinkSmart Software, we’re all about making your life easier. Our simple, intuitive systems for class booking, management, and admin are designed by a team with real experience in the children’s activities sector. We understand your challenges and have spent over 10 years helping business owners like you reclaim precious time.

Whether you’re running a small business or managing a large franchise, our software will take care of the admin, so you can focus on what you love most – teaching!

No set-up fees. No hidden costs. No lock-in contracts. And all the support you could ever need.

Try us free for 14 days - find out more HERE

Trustist

Stand Out From Your Competition - reach even more potential customers across all platforms with stars in Google search results and automated social media posting!

Simple Social Media Content - let your reviews do the work with automatic posts to social media and reach even more potential customers!

Show How Much You Care - resolve potential issues, answer queries, show your appreciation and build relationships with your customers by responding to reviews.

Find out more HERE