We are delighted to welcome our sponsors and supporters for the What’s On 4 Kids National Children's Activities Awards this year. It’s wonderful to see the continued, ongoing support for the awards from so many businesses and also to say a big ‘hello’ to our variety of new sponsors, joining us for the first time.

We are so grateful to all these companies and our amazing judges for their support and can’t wait to celebrate our fabulous finalists alongside our 19th year.

The 2024 What's On 4 Kids Activities Awards saw our highest ever number of votes and nominations, sponsorship at sell-out, 29 winners, 30 highly commended nominees, 215 finalists and  285 VIP guests joined us for our most dazzing event ever and celebrated at the ceremony!

We cannot wait to build on these amazing foundations and shine a spotlight once again on the nation's very best children's activities, teachers, volunteers and venues - culminating in THE annual industry event on 27th November at the Athena in Leicester to celebrate this inspiring Sector.

"These are the crème de la crème of awards, have a great reputation and bring value to my business".

The British Franchise Association

Established in 1977 we are the British Franchise Association (BFA), a self-regulatory trade body for UK franchising, and the proud advocates of everyone in the UK franchising sector. Supporting and educating franchisors and franchisees at every level of their development from newcomers to household names, setting the highest ethical standards to make sure everyone is treated fairly. When it comes down to it, serving people is our business, and we always do this with pride and passion to ensure a consistent and strong brand reputation.

We want to lead the charge and influence change in UK franchising. It’s our purpose to be seen as ‘THE’ place to go for anyone in or looking to get into the franchise industry on any level. With our core aim to promote high quality, ethical business format franchising in accordance with the Code of Ethics for Franchising. We collaborate with government, academia, the media, other trade associations and the UK public on what constitutes franchising best practice. Our members then commit to upholding those standards.

Find out more HERE

The Institute of Children’s Activity Providers are a professional membership body and community of business owners and leaders operating in the children’s activity sector.

We aim to champion best practice, raise standards and innovate, driving positive change and progression across the industry.

We believe children’s activity professionals have an essential role to play in educating, entertaining and inspiring the next generation. Coming together to share challenges, ideas, questions and solutions helps us to develop individually and collectively as a community.

Find out more HERE

Zooza is offering a special reward for nominees!

Join Zooza’s Newsletter - 30 Seconds Insight and become part of a growing community of 1,800+ children’s activity professionals.

Get quick, actionable tips and insider knowledge from the industry—no fluff, just valuable insights to help you grow your activities and business.

Sign up for FREE: zooza.online/newsletter

It’s packed with real value, delivered weekly, and completely free. Plus, you can unsubscribe anytime (but we doubt you’ll want to).

Start your journey to leveling up today!

Find out more HERE

Cerys Keneally

Cerys Keneally helps children's activity providers to build a stable business for long-term impact in schools and nurseries.  As a former teacher, turned multi-award winning TEDx speaker, Cerys has supported over 6,000 providers with her pioneering "Approaching Schools Challenge" and 400 more in her CPD accredited "Approaching Schools Academy."  She also regularly delivers franchise network training for the industry's leading brands to up-skill franchisees with their school or nursery outreach.

Once a shy child, who gained her confidence from extra-curricular activities, Cerys is all about Building Creative Confidence with the providers she works with and all the little people they work with!  She is passionate about helping you reach the children who need your services the most, while building a profitable business as a result.

Find out more HERE

Love Childcare Recruitment

Our story is one of commitment, passion, and a dedication to shaping the future of childcare through exceptional placements, innovative consultancy, and tailored advertising solutions.

We are much more than a recruitment agency; we are a dynamic community dedicated to empowering the childcare professionals of today and inspiring the leaders of tomorrow.

Our team is composed of childcare enthusiasts and experts who have walked the same paths as those we support. This hands-on experience enables us to understand the unique challenges and opportunities in the childcare sector, allowing us to connect with clients and candidates on a deeper level.

Beyond recruitment, we offer consultancy services that help childcare providers optimise their recruitment process and build thriving environments for staff. Additionally, our cutting-edge advertising solutions ensure your opportunities reach the right professionals, amplifying your impact and visibility in the sector.

Find out more HERE

Baby Sensory

Baby Sensory is an award-winning parent and baby development program that has been inspiring families for over 20 years. Designed for babies from birth to 13 months, our research based classes combine sensory rich activities to stimulate early development and create magical bonding moments.

With over 60 unique sessions, we offer a fun and nurturing environment where parents can support their baby’s first-year milestones. Trusted by families worldwide, Baby Sensory is proud to be a leader in baby development and a cherished experience for parents and babies alike.

Find out more HERE

Mini Professors

Mini Professors is an award winning science program designed specifically for children aged 2 to 12 years. Our interactive classes engage young minds through hands on experiments and explorations, fostering a love for science from an early age.

Each session introduces a new scientific concept, encouraging curiosity and critical thinking in a fun, nurturing environment. Mini Professors makes science accessible and enjoyable for all young learners, inspiring the next generation of scientists through play and discovery.

Find out more HERE

ThinkSmart Software

Love teaching but hate admin?

You’re not alone! That’s why over 3,000 class-based businesses worldwide trust our world-class software to handle all those time-consuming tasks you’d rather avoid!

At ThinkSmart Software, we’re all about making your life easier. Our simple, intuitive systems for class booking, management, and admin are designed by a team with real experience in the children’s activities sector. We understand your challenges and have spent over 10 years helping business owners like you reclaim precious time.

Whether you’re running a small business or managing a large franchise, our software will take care of the admin, so you can focus on what you love most – teaching!

No set-up fees. No hidden costs. No lock-in contracts. And all the support you could ever need.

Try us free for 14 days - find out more HERE

Little Starts Gift Cards

The Little Starts Gift Card is the UK’s leading multi-brand gift card for baby, toddler, and preschool classes, making it easy to gift experiences instead of things. Perfect for little ones and their grown-ups, it can be used for a wide range of enriching activities - from sensory play to swimming and music classes. Available online and in selected retailers, including Sainsbury’s, Asda, WHSmith, and Boots, it’s the perfect way to give the gift of fun, learning, and quality time together. Find out more.

Find out more HERE

Tiny Toes Ballet is the UK’s leading educational pre-school dance programme and the only one fully integrated with the Early Years Foundation Stage curriculum. Established in 2010, we offer a magical and enriching dance experience for babies from 6 months to children aged 7 years.

More than just a dance class, our carefully designed programme harnesses movement as the foundation for learning, ensuring every child develops key skills in an inclusive and fun environment.

With unique termly themes, highly skilled teachers, and a progressive curriculum, tiny toes ballet inspires confidence, creativity, and a lifelong love of dance—all while creating precious bonding moments for you and your little one.

Find out more HERE

the dt group

the dt group Chartered Accountants and Finance Brokers are your go-to experts for everything accounting and finance, focusing on the Children’s Activities Sector and Franchising.

Our standout services include VAT Exemption Mastery, LLP formation, End-to-End Subscription-based Accounting (no nasty surprises), Strategic Business Planning and Funding, Speaking Plain English and Providing Peace of Mind.

Working with 100’s of household brands, partner with us for a credibility boost backed by over 30 years of experience.

Find out more HERE

The Creation Station

The Creation Station is the UK’s leading creative activity company, inspiring imagination and nurturing potential through award-winning art and craft experiences. Since 2002, we've been privileged to inspire over 2.6 million children and adults through hands-on creative classes, clubs, camps and events.

We’re proud to support All4Kids and to recognise the wonderful work that passionate providers bring to children’s lives every day – helping them feel confident, creative, and truly valued. Together, we’re making a positive difference. 💛

Find out more HERE

Trustist

Stand Out From Your Competition - reach even more potential customers across all platforms with stars in Google search results and automated social media posting!

Simple Social Media Content - let your reviews do the work with automatic posts to social media and reach even more potential customers!

Show How Much You Care - resolve potential issues, answer queries, show your appreciation and build relationships with your customers by responding to reviews.

Find out more HERE

Caudwell Children

Caudwell Children is a national charity providing a wide range of practical and emotional support for thousands of disabled children and families every year.

Passionate about diversity, equity and inclusion, we ‘see the child, not the disability’ and strive to remove the barriers which prevent children from reaching their full potential.

Vision: A world where all disabled children and their families have choice, opportunity, dignity and understanding.
Mission: Practical and emotional support through compassionate and efficient services
Motto: Whatever It Takes

Find out more HERE

Pink Lily Accounting Solutons

Karen Taylor, a seasoned finance professional, has built an impressive career spanning over two decades, progressing from practice to industry, ultimately serving as Head of Finance for a European company.

A lifelong swimmer and former competitor, she embraced entrepreneurship in 2021 by purchasing a baby and pre-school swimming franchise. This experience provided invaluable insights into franchising and small business management.

In 2024, she launched Pink Lily Accounting Solutions, combining her financial expertise with her passion for supporting franchisees and female entrepreneurs. Karen is dedicated to helping children's activity business owners navigate their finances with confidence and clarity.

Find out more HERE

Mitchy Titch Yoga & Mindfulness

The passion for yoga and children's wellbeing shines through in award winning Mitchy Titch Yoga & Mindfulness sessions for children from birth to age 12. 

Providing a toolkit to help build calmness & resilience, strength & self-confidence from an early age.  Depending upon age, children go on adventures using yoga poses, stories, and games or begin to learn how to regulate and better understand their emotions, improve concentration, manage stress with breathing techniques, build self-esteem and have positive interactions in group settings. 

It is a joy to be able to teach children skills that will serve them through to adulthood.

Find out more HERE