Recognising and rewarding the most loved children's activities in the UK since 2006!

We are delighted to welcome our sponsors and supporters for the What’s On 4 Kids National Children's Activities Awards this year. It’s wonderful to see the continued, ongoing support for the awards from so many businesses and also to say a big ‘hello’ to our variety of new sponsors, joining us for the first time.

We are so grateful to all these companies and our amazing judges for their support and can’t wait to celebrate our fabulous finalists alongside our 18th year.

The 2023 What's On 4 Kids Activities Awards saw our highest ever number of votes and nominations, sponsorship at sell-out, 29 winners, 29 highly commended nominees, 245 finalists and  319 VIP guests joined us for our biggest event ever and celebrated at the ceremony!

We cannot wait to build on these amazing foundations and shine a spotlight once again on the nation's very best children's activities, teachers, volunteers and venues - culminating in THE annual industry event this Autumn to celebrate this inspiring Sector.

"These are the crème de la crème of awards, have a great reputation and bring value to my business".

Ready for the next level in brand building? Sponsor from £500+VAT

Contact us

Headline and Category Sponsor

Morton Michel

Morton Michel has been working with and supporting the children’s activities sector for almost 50 years and fully understands the importance that children's activity providers bring to a child's learning and development.

Our Children's Activity Group policy is designed to offer flexibility so you can select the cover you need to meet your unique circumstances.

All policyholders receive automatic entry to our ChildCare Club,  containing an exclusive range of additional benefits and discounts. This includes FREE access to over 70 RoSPA-accredited, CPD-certified online training courses from flick learning to help you train all your staff and run your business!

Find out more HERE

Ceremony and Category Sponsor

The British Franchise Association

Established in 1977 we are the British Franchise Association (BFA), a self-regulatory trade body for UK franchising, and the proud advocates of everyone in the UK franchising sector. Supporting and educating franchisors and franchisees at every level of their development from newcomers to household names, setting the highest ethical standards to make sure everyone is treated fairly. When it comes down to it, serving people is our business, and we always do this with pride and passion to ensure a consistent and strong brand reputation.

We want to lead the charge and influence change in UK franchising. It’s our purpose to be seen as ‘THE’ place to go for anyone in or looking to get into the franchise industry on any level. With our core aim to promote high quality, ethical business format franchising in accordance with the Code of Ethics for Franchising. We collaborate with government, academia, the media, other trade associations and the UK public on what constitutes franchising best practice. Our members then commit to upholding those standards.

Find out more HERE

Welcome Reception Sponsor and Category Sponsor

The Institute of Children’s Activity Providers are a professional membership body and community of business owners and leaders operating in the children’s activity sector.

We aim to champion best practice, raise standards and innovate, driving positive change and progression across the industry.

We believe children’s activity professionals have an essential role to play in educating, entertaining and inspiring the next generation. Coming together to share challenges, ideas, questions and solutions helps us to develop individually and collectively as a community.

Find out more HERE

Celebration and Category Sponsor

ThinkSmart Software is a class booking, management and admin system that’s been designed to fit the specific needs of kids’ activities, clubs and classes.

From taking care of scheduling and class management; to making customer communications, reporting, automatic invoicing and taking payments a doddle, our world-class software does it all (and lots more!).

Whatever the size of your business, our intuitive system will automate and improve all those admin jobs that can be so overwhelming – giving you precious time back to focus on what you love doing most!

To unlock the secret to working smarter, not harder, sign up to our 14-day FREE trial today.

Find out more HERE

Nominations and Category Sponsor

Pebble is the award-winning booking software designed by activity providers to simplify admin, so you can focus on delivering great experiences.

•    Let your customers pay in seconds via Pebble’s platform or your website, including with childcare vouchers or tax free childcare.
•    Create online or in-person classes, single sessions, terms or blocks, or even subscriptions.
•    View customer details and email all attendees of a class in one go.
•    Track attendance and collect medical and photo/marketing consent information.
•    On-hand support (by real humans!) at no extra cost.

See for yourself – have a no-commitment first month free on Pebble.

Find out more HERE

Voting and Category Sponsor

At LoveAdmin, we believe activity providers need more than just booking software. You need a partner who cares about your ongoing success.

Born from a parent’s desire to improve manual booking and payment processes over 12 years ago, our customer-focused approach, means we help you do just that.

Combining people, service and technology, we remove the headache admin can bring to registrations, communications,  payments, sales reporting and much more.

We work closely with activity providers to understand their challenges and provide advice and software to help them achieve their goals.

When you partner with us, our team becomes yours.

To help you get started, we’re offering What’s on 4 Kids members access to our exclusive Growth bundle (which includes a strategic business consultation and ongoing resources, plus 50% off set up fees).

Find out more HERE

Award Category Sponsors

Association of Indoor Play

The Association of Indoor Play (AIP) is the leading trade association for the indoor play sector in the United Kingdom.

We are a not for profit organisation and act as the voice of the Indoor Play Sector. We are committed to raising the profile of the benefits of indoor play with the public and the Government and to raising the standards and rewarding excellence within the industry.

Look for the AIP logo when choosing your indoor playcentre.

Find out more HERE


Businesses with over 25 recent reviews can see a 108% increase in bookings. Trustist helps kids' activities providers get more bookings by helping you easily collect new reviews from your customers.

Trustist then automatically gets your new reviews in front of your potential customers when they visit Google or your website by getting stars in your organic Google search results.

•    Stars in search – you will make more sales because we get you stars in your organic Google search results
•    Review Aggregation – you will be able to see in a snapshot what your online reputation is
•    Review collection – your online reputation will improve by using Trustist…we guarantee it
•    Social media – your best reviews automatically shared to your favourite social media profiles

Book a free demo today HERE

Little Movers

Little Movers is an award-winning, exciting dance and movement programme established in 2007.

We offer fun, engaging classes, events, PE and parties across the UK.

Our programme is specifically designed to engage Preschool children and their families to encourage them to Dance and Play and Keep Fit Every day.

At Little Movers Every Child Matters and our Intergeneration workshops demonstrate you are never too young to dance and you are never too old to play!

Little Movers is enjoyed by everyone with babies coming along from birth and our oldest Little Mover is 103!

Find out more HERE

Making Digital Real

Meet Mike Roberts of Making Digital Real!

With his LinkedIn training, conversion boosting magic and social media sorcery, he can turn your inconsistent flow of leads into a steady stream of business.

When he's not busy helping entrepreneurs boost their sales with LinkedIn, he’s busy attending live gigs and festivals. Mike makes LinkedIn, sales, video messaging, social media and algorithms simple to conquer, fun and get results.

So if you're ready to take your business to the next level, let Mike work his magic and make your digital real.

Find out more HERE

Toddler Sense

At Toddler Sense we aim to create well-rounded toddlers who care about the world around them, who are excited about their place within it, and confident in their ability to explore it.

During our adventure play times and structured activities we deliver a wealth of information to you and your child to inspire learning and development for future success.

Our enthusiasm, energy, and expertise in delivering educational experiences drive our adventure play and activities and prepare your child for the journey ahead.

Find out more HERE

Cinder Mental Health

We support you to build a practical and effective mental health toolkit for your people and your business.

We deliver mental health training, workshops and event keynote talks that make a long-lasting change. We're passionate advocates for positive mental health at work, whatever the size or nature of your business and believe that positive mental health and positive business health go hand in hand.

We have an extensive background in supporting both franchise and independent businesses, creating bespoke packages to support your needs and budgets!

Find out more HERE

Cerys Keneally

Cerys Keneally helps children's activity providers to grow their business by working with schools and nurseries.  As a multi-award winning TEDx speaker, author and trainer for the sector, Cerys has helped over 4,000 providers with her pioneering "Approaching Schools Challenge" and 400 more in her CPD accredited "Approaching Schools Academy."  She also regularly delivers franchise network training for the industry's leading brands.

Once a shy child, who gained her confidence from extra-curricular activities, Cerys is all about Building Creative Confidence with the providers she works with and all the little people they work with!  She is passionate about helping you reach the children who need your services the most, while achieving financial stability as a result.

Find out more HERE

Drama Kids

Drama Kids has academies across the UK and worldwide that nurture confidence, communication, and creativity.  Every child is unique and at Drama Kids all our students are treated equally and given the opportunity to shine.

We avoid auditions and ensure all our students feel encouraged and nurtured within our classes, enabling them to develop at their own pace. Our goal is to create fun and inspiring drama classes for children. Classes held in locations across the UK and Worldwide.

Helping people of all ages to develop dramatically.

Find out more HERE

Stagecoach Performing Arts

At Stagecoach Performing Arts, we specialise in providing exceptional extra-curricular performing arts education for students aged 4 to 18. Our unique approach focuses on the three performing arts disciplines of acting, singing, and dancing but also instils a range of life skills that we call “Creative Courage For Life®".

In our 35 years of operation, we have helped over one million children and young people build their confidence, courage and resilience and reach their true potential.

Find out more HERE

Mini Lingos

Mini Lingos offers fun and engaging musical Spanish classes for babies, toddlers and pre-school children. Our vibrant and colourful classes are jam packed full of familiar children's songs, beloved nursery rhymes and original compositions, bringing the Spanish language to life.

Since 2014, an ever-increasing number of nurseries have opted to work with us as their chosen extra-curricular activity and we are proud of the well-established brand and trusted name we have become over these past 10 years.

Our classes are designed to create a positive and lasting impression of the Spanish language, with the aim of creating confident young learners who develop a love of languages from an early age.

We are really excited about embarking on our new journey as we expand into the children's activity franchise arena and are thrilled to be sponsoring the Most loved Baby Activity Franchise or Licence Territory.

Find out more HERE

d&t Chartered Accountants

d&t Chartered Accountants and Finance Brokers are your go-to experts for everything accounting and finance, focusing on the Children’s Activities Sector and Franchising.

Our standout services include VAT Exemption Mastery, LLP formation, End-to-End Subscription-based Accounting (no nasty surprises), Strategic Business Planning and Funding, Speaking Plain English and Providing Peace of Mind.

Working with 100’s of household brands, partner with us for a credibility boost backed by over 30 years of experience.

Find out more HERE

Children's Activities Association

The Children’s Activities Association is an industry led not-for-profit organisation that offers community, resources, support and membership to the children’s activities sector.

Our mission is to raise standards and give parents, carers, schools and nurseries a benchmark for all children’s activities with our membership and accreditation scheme.  We now support 1000s of activity providers who have provided their compliance documents and policies.  Membership of the Children’s Activities Association evidences excellence and demonstrates all that children’s activity providers do to advance the physical, mental and emotional wellbeing of early years and children of all ages.

Find out more HERE


Dot & Stripe is an award-winning marketing consultancy for children’s activities providers and family-focused businesses, led by Tamara Holland.

We work with franchisors, franchisees, and independent businesses to nail down the best marketing strategies to get you results.

Tamara's been on both sides of the children’s activities industry – as a franchisee and leading the marketing for a franchise. She gets it – sharing the joy of what you do with your perfect customers can be a bit tricky. Maybe you're not quite ready for the DIY route or don't have the budget to fully outsource.

We've got the expertise, the support, and the accountability to make sure your marketing is not just done but done in a way that's perfect for you and your budget.

Find out more HERE

Caudwell Children

Caudwell Children is a national charity providing a wide range of practical and emotional support for thousands of disabled children and families every year.

Passionate about diversity, equity and inclusion, we ‘see the child, not the disability’ and strive to remove the barriers which prevent children from reaching their full potential.

Vision: A world where all disabled children and their families have choice, opportunity, dignity and understanding.
Mission: Practical and emotional support through compassionate and efficient services
Motto: Whatever It Takes

Find out more HERE

Ole Spanish for Everyone

Ole Spanish has been delivering exceptional Spanish tuition for over 20 years with our unique, immersive language learning approach, catering to students from 6 months to 99 years old. Our lively and interactive lessons use games, creative performances, music, drama and more to make learning Spanish both engaging and effective.

We currently collaborate with numerous schools across London and Greater London, offering dynamic extra-curricular clubs, workshops, and holiday schemes. At Ole Spanish, we are dedicated to making the experience of learning Spanish fun and enriching, it is our goal that the passion and confidence our students gain with us, will positively impact their future social lives and career paths.

As we continue to expand, we're proud that we are able to bring the joys of learning Spanish to more children as well as offering an excellent franchise package for aspiring business owners.

We are excited to be sponsoring the upcoming 'Game Changing Supplier' Award and wish the best of luck to all this year’s nominees!

Find out more HERE

Awards Support Sponsors


STA is delighted to be back supporting the 2024 What's On 4 Kids Activities Awards as an awards sponsor.

As a UK-registered educational charity dedicated to teaching swimming, lifesaving, and survival techniques, STA is proud to support all the companies, organisations, and individuals that go above and beyond to provide the very best activities for children – activities that enrich their family lives and teach them new skills. 

Close to STA’s heart is of course swimming, and we are thrilled to see so many swim schools recognised every year in these awards. Teaching swimming gives babies, infants, and children the opportunity to learn a key life skill, and STA applauds everything swimming teachers do to make learning to swim a fun and enjoyable experience.

The team at STA wishes everyone the best of luck this year in what promises to be another exciting and memorable What’s On 4 Kids Activities Awards programme.

Find out more HERE

Mitchy Titch

Avril’s passion for yoga and childrens wellbeing shines through in award winning sessions for children from birth to age 12, providing a toolkit to help build calmness & resilience, strength & self-confidence from an early age, skills that will serve children through to adulthood. 

Depending on age, children go on an adventure using yoga poses, stories, and games or begin to learn how to regulate and better understand their emotions, improve concentration, manage stress with breathing techniques, build self-esteem and have positive interactions in group settings. 

It is a joy to be able to teach children these skills.

Find out more HERE

Tappy Toes

Tappy Toes offers dance and movement classes for children from 6 months to 6 years. A fun and interactive session for grown ups and child to bond, using colourful props, a wide variety of music and all the basic dance movements. Classes are available in over 100 locations across the UK and Dubai and can be found in many schools and nurseries across the UK. Our baby classes are a sensory movement experience. Introducing your baby to the world of music and dance from as early as 6 months is fantastic for their development and helping them to reach those all important milestones.

Tappy Toes is all about the JOY! Our gender neutral classes appeal to all types of children and our fast paced lesson plans mean they are focused and engaged throughout. We offer a 3-week trial period, so you can really let your child settle in, before committing to longer term.

We are delighted to be sponsoring the What's On 4 National Children's Activities Awards again this year and look forward to another amazing awards evening!

Find out more HERE

Kindling Franchise Consultants

Kindling is a specialist consulting firm, widely recognised as one of the UK's most respected experts in children’s activity franchising. With a profound commitment to nurturing growth, they offer strategic guidance to over 20 children’s franchise brands worldwide, covering a broad spectrum from startups to well-established franchisors.

Spearheaded by founder Andrew Walters, whose career spans two decades in senior management roles at renowned franchise brands like Stagecoach Performing Arts, Pitman Training, and Mad Science, Kindling are a passionate advocate for growth and change within the children’s activity industry.

Find out more HERE

Laughter Tots

Laughter Tots is a unique 3 in 1 baby class, offering exciting themed, Messy, Craft and Sensory Play for Non-Walking Babies of any age. Our expertly trained Class Leaders will guide you on a magical and mesmerising adventure with no two weeks ever the same! Our classes provide little ones with important early cognitive stimulation and development, whilst giving Mums the opportunity to socialise with other Mums and create lasting memories with their baby during those precious early months. The beautiful bespoke hand and footprint crafts that are created each week at Laughter Tots can be treasured for a lifetime and chart the incredible growth that takes place during a baby’s first year of life.

We have fully supported franchise opportunities across the whole of the UK aimed at Mums looking for a better work life balance and more family friendly career. 

Find out more HERE     

Little Sensory Co

The Little Sensory Co is an exciting, multi-sensory experience for newborns through to 5 years of age.

From messy fun, to relaxing in our sensory room, bonding with your baby at our massage classes or reconnecting with nature. We are passionate about delivering the very best.

The UK’s leading provider in offering unique, nurturing environments in which to spend time together and enjoy new experiences through unique sensory exploration. Which naturally encourages children to create and investigate, helping with sensory development.

To find your local class or information on becoming a class leader click here.


At NatWest, we understand the unique challenges and opportunities that come with running a franchise. We tailor our services to provide comprehensive support to franchisees at every stage of their journey, whether that’s just starting a franchise or to those looking to take on more. Our franchise specialists offer a range of services and support, including expertise stationed across the UK, a network of franchise support that includes solicitors and accountants, and online learning tools.

Tomorrow begins today

Find out more HERE – the ‘go-to’ website for family-friendly, flexible working opportunities.

We love supporting children’s activities businesses alongside a whole range of other sectors to find the perfect candidates PLUS helping parents get that family-friendly ‘work-life’ balance.

We’ve been all about flexible working for over a decade. So make sure ‘flexible’ and ‘family-friendly’ is a big part of YOUR future employment pathway and start living your dreams.

Find out more HERE

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