The importance of physical activity from a very young age is well documented and quite obvious! But there is a lot more to physical activity and sport.
Get ready to find out how crucial life skills are built alongside social and emotional well-being that can set your child on the right path forever.
Memory Marketing is proud to be sponsoring the Sport & Physical Activity day this Children’s Activities Week. 
Helen Sargent, MD and Founder, told us "As the mum of a now grown-up son, I believe that getting our kids active is one of the most important things we can do for them. It’s not just good for their physical development, it’s also important for their social and mental development too."
Helen concluded "For me, being part of a group often gave me that little push I needed on the days when I could find at least 5 reasons to do something else instead!"
Physical activity is vital for a child’s development and lays the foundation for a healthy and active future. Here are some ideas that will get children exercising and having fun at the same time:
• Races - running is a fun and simple activity that strengthens a child’s muscles and bones
• Throwing games - throwing activities help to improve a child’s hand-eye coordination, motor skills and timing
• Days out – whether it’s a trip to the park or a day out to a local attraction, walking is a simple activity that not only increases physical development but can also enhance a child’s mental health as well
Morton Michel are delighted to be a founding member of the Children's Activities Association and recognise the importance that kids' activity providers bring to a child's learning and development. They provide a specialist insurance package tailored to meet the requirements of children's activity providers which includes additional benefits to support their business. Click here to find out more.
Focusing on the health of children is so important as childhood obesity continues to be an issue in the UK. The NHS outlines that children need at least three days a week where they participate in vigorous activity. Youngsters need to be active to stay healthy and well. Taking them away from a TV, a computer, or tablet is so important. Allowing children time to get outside and communicate face to face is crucial for development. Both physical and mental health is improved by playing sports and getting physically active.
• Helps develop life-long positive attitudes to sport and getting physically active
• Improves fitness and health - specifically keeping heart and lungs strong, developing strong bones and lowers the risk from some diseases whilst maintaining a healthy body weight
• Helps children gain confidence and boost self-esteem
• Improves overall wellbeing and is particularly of benefit to mental health
• Increases concentration resulting in better results at school
• Improves stress levels
• Encourages children to be more social and out going
• Improves the health & fitness of the family
• Often encourages a more positive attitude to food & general lifestyle
• Improves concentration in school and the home
• Encourages a better night's sleep
• Improves stress levels within the home
Passionate about helping children develop their social as well as fitness skills, EdStart is a children’s sports provider working with hundreds of schools, local authorities and organisations across the country, with its headquarters in Salford.
EdStart supports schools by offering full coverage of the primary PE curriculum, as well as a wide range of after school sports clubs and innovative health and fitness software, which is the first of its kind, in specifically targeting children’s fitness.
EdStart was founded by Chris Irwin in 2007. A former professional rugby league player, who later channelled his love of sports into the world of teaching – Chris Irwin has worked within the educational sector for over 10 years, becoming a PE teacher after completing his sports career.
It was during this time as a PE teacher that Chris spotted the need to offer an alternative approach to children’s fitness, to encourage children to develop a life-long positive attitude to sport, physical activity and healthy living.
As well as an ongoing mission to improve the skills of children in every area of PE, the company also provides a specialist education service for children currently outside of mainstream education.
RUGGERBUGS is a fun and exciting pre-school sports development programme based around non-contact rugby for girls and boys, aged 18 months to six years. It is designed to promote a fun and positive attitude to sport and fitness.
Established in early 2007, RUGGERBUGS is now one of the leading companies in this field and the first to establish close associations with local rugby clubs to ensure that children can move into mini / junior rugby with ease.
An informal yet professional programme, RUGGERBUGS gives young children a fun, safe and non-competitive indoor environment to enjoy a weekly activity, make new friends and develop a love of sport.
The unique RUGGERBUGS ‘Head Start’ programme assists with a child’s foundation stage development and centres on developing basic motor skills through running, jumping, throwing and catching games. Social interaction is also a key concept giving young children confidence and self-esteem.
RUGGERBUGS is different from other organisations because it does not teach children how to play rugby but promotes the game at grass roots level and gives children a “Head Start” in developing skills which they can later go on and develop at club or school level.
Sensory Play 1 years to 4 years Milton Keynes (MK16 0HB)
Part of the Baby Sensory Group, Toddler Sense is a multi award winning programme that introduces children from 13 months- 5 years to new adventures. Most recently we won the award for the best Franchised Pre-School programme in the UK at the Whats On 4 Kids 2018 awards! With a different theme and set up every week and each session adapted to suit the developmental stage of your toddler. Come and join Tod and I on our adventures!
When?
Sensory Play 1 years to 4 years Milton Keynes (MK5 7AA)
Part of the Baby Sensory Group, Toddler Sense is a multi award winning programme that introduces children from 13 months- 5 years to new adventures. Most recently we won the award for the best Franchised Pre-School programme in the UK at the Whats On 4 Kids 2018 awards! With a different theme and set up every week and each session adapted to suit the developmental stage of your toddler. Come and join Tod and I on our adventures!
When?
Baby and Toddler Group 1 years to 4 years Tarporley (CW6 9UX)
Toddler Sense is a 2 year activity programme designed for children from 13 months to 5 years old, offering them a magical, multi-adventure experience with activities to keep them busy, active and stimulated. The sessions are created to promote a positive attitude to exercise, to develop imagination and creativity, to promote social and emotional development and to develop an understanding of the world in a fun and energetic way. Activities might include...
When?
Under twos class @10am Mixed age class - perfect for those who want to bring siblings together 12 months to 4 years.
Holiday Club/Camp 4 years to 11 years HEYWOOD (OL10 2NT)
Mini Olympics: An opportunity for the children to participate in different sporting events. Sports like Javelin, Shot Put, Discuss throw, relay races and triple jump, as well as Handball, football, volleyball, golf, boxing, hockey and basketball. The children will learn the techniques throughout the week and then compete in an all day MINI OLYMPICS where they will represent a country for a chance to win the Gold.
When?
Monday 24th July to Friday 28th July
Rugby 1 years to 6 years Bishop's Stortford (CM23 5BD)
Established in early 2007, RUGGERBUGS is a multi-award winning, fun, and exciting motor skills development programme based around non-contact rugby for girls and boys, from walking to seven years. RUGGERBUGS provides a fun, safe and non-competitive indoor environment for your child to enjoy a weekly activity, develop their early years skills, make new friends, and evolve a love of sport. The unique RUGGERBUGS “Head Start” programme assists with you...
When?
We run 3 sessions on a Sunday Mornings: ANTS (Walking – 3yrs): 9.05am-9.35am LADYBIRDS (3yrs – School): 9.40am-10.15am BEETLES (School -6yrs): 1...
Rugby 18 months to 6 years Hampstead (NW5 1UJ)
Established in early 2007, RUGGERBUGS is a multi-award winning, fun, and exciting motor skills development programme based around non-contact rugby for girls and boys, from walking to seven years. RUGGERBUGS provides a fun, safe and non-competitive indoor environment for your child to enjoy a weekly activity, develop their early years skills, make new friends, and evolve a love of sport. The unique RUGGERBUGS “Head Start” programme assists with you...
When?
We run 2 sessions on a Saturday Mornings: ANTS (Walking – 3yrs): 9.05-9.40am LADYBIRDS / BEETLES (3 - Yr2): 9.45-10.25am
Rugby 18 months to 6 years Old Harlow (CM17 9LR)
Established in early 2007, RUGGERBUGS is a multi-award winning, fun, and exciting motor skills development programme based around non-contact rugby for girls and boys, from walking to seven years. RUGGERBUGS provides a fun, safe and non-competitive indoor environment for your child to enjoy a weekly activity, develop their early years skills, make new friends, and evolve a love of sport. The unique RUGGERBUGS “Head Start” programme assists with you...
When?
We run 2 sessions on a Sunday Mornings: ANTS (Walking – 3ys): 9.05-9.40am LADYBIRDS/BEETLES (3yrs – Yr2): 9.45-10.25am
Rugby 18 months to 6 years Ware (SG12 9PB)
Established in early 2007, RUGGERBUGS is a multi-award winning, fun, and exciting motor skills development programme based around non-contact rugby for girls and boys, from walking to seven years. RUGGERBUGS provides a fun, safe and non-competitive indoor environment for your child to enjoy a weekly activity, develop their early years skills, make new friends, and evolve a love of sport. The unique RUGGERBUGS “Head Start” programme assists with you...
When?
This is a growing RUGGERBUGS Centre on Saturday mornings. We are currently running a COMBINED AGE Class (Walking to 6yrs) - 10.10-10.45am As numbers...
Rugby 18 months to 6 years Saffron Walden (CB11 4UH)
Established in early 2007, RUGGERBUGS is a multi-award winning, fun, and exciting motor skills development programme based around non-contact rugby for girls and boys, from walking to seven years. RUGGERBUGS provides a fun, safe and non-competitive indoor environment for your child to enjoy a weekly activity, develop their early years skills, make new friends, and evolve a love of sport. The unique RUGGERBUGS “Head Start” programme assists with you...
When?
We run 3 sessions on a Sunday Mornings: ANTS (Walking – 3.2ys): 9.05-9.35am LADYBIRDS (3.2yrs-School): 9.40-10.15am BEETLES (School - Yr2): 10.20-...
Rugby 1 years to 6 years Barnet (NW7 4ED)
Established in early 2007, RUGGERBUGS is a multi-award winning, fun, and exciting motor skills development programme based around non-contact rugby for girls and boys, from walking to seven years. RUGGERBUGS provides a fun, safe and non-competitive indoor environment for your child to enjoy a weekly activity, develop their early years skills, make new friends, and evolve a love of sport. The unique RUGGERBUGS “Head Start” programme assists with you...
When?
We run 3 sessions on a Sunday Mornings at Mill Hill Belmont School Sports Hall: ANTS (Walking – 3yrs): 9.05-9.35am LADYBIRDS (3yrs - School): 9.40-...
Rugby 18 months to 6 years Woodford Green (IG8 7DQ)
Established in early 2007, RUGGERBUGS is a multi-award winning, fun, and exciting motor skills development programme based around non-contact rugby for girls and boys, from walking to seven years. RUGGERBUGS provides a fun, safe and non-competitive indoor environment for your child to enjoy a weekly activity, develop their early years skills, make new friends, and evolve a love of sport. The unique RUGGERBUGS “Head Start” programme assists with you...
When?
We run 3 sessions on Saturday Mornings: ANTS (Walking – 3yrs): 9.05-9.35am LADYBIRDS (3yrs - School): 9.40-10.15am BEETLES (School - Yr2): 10.20-1...
Swimming Newborn to 4 years Beaconsfield (HP9 2TS)
Water Babies runs fun, innovative baby swimming classes across Oxford, Abingdon, Witney, Bicester, Newbury, Goring, High Wycombe, Hazlemere, Prestwood, Beaconsfield and Marlow. Taught by world-class instructors, our multi-award winning programme teaches water confidence and safety skills from birth. Our classes are very fun and high energy with lots of singing, games and stimulation. Our overall aim is to teach you to teach your baby to swim so we wil...
When?
We have lessons available on Saturdays 11:30 - 3:30pm.
Swimming Newborn to 4 years Bicester (OX26 4RZ)
Water Babies runs fun, innovative baby swimming classes across Oxford, Abingdon, Witney, Bicester, Newbury, Goring, High Wycombe, Hazlemere, Prestwood, Beaconsfield and Marlow. Taught by world-class instructors, our multi-award winning programme teaches water confidence and safety skills from birth. Our classes are very fun and high energy with lots of singing, games and stimulation. Our overall aim is to teach you to teach your baby to swim so we wil...
When?
We have lessons available on Sundays 09:00 - 13:30pm
Swimming Newborn to 4 years High Wycombe (HP15 7EF)
Water Babies runs fun, innovative baby swimming classes across Oxford, Abingdon, Witney, Bicester, Newbury, Goring, High Wycombe, Hazlemere, Prestwood, Beaconsfield and Marlow. Taught by world-class instructors, our multi-award winning programme teaches water confidence and safety skills from birth. Our classes are very fun and high energy with lots of singing, games and stimulation. Our overall aim is to teach you to teach your baby to swim so we wil...
When?
We have lessons available at Cedar Park on Mondays, Tuesdays, Wednesdays, Fridays and Saturdays.
Swimming Newborn to 4 years High Wycombe (HP13 5HB)
Water Babies runs fun, innovative baby swimming classes across Oxford, Abingdon, Witney, Bicester, Newbury, Goring, High Wycombe, Hazlemere, Prestwood, Beaconsfield and Marlow. Taught by world-class instructors, our multi-award winning programme teaches water confidence and safety skills from birth. Our classes are very fun and high energy with lots of singing, games and stimulation. Our overall aim is to teach you to teach your baby to swim so we wil...
When?
We have lessons available at Chiltern wood on Saturdays 08:30 - 1:30pm and Sundays 09:00 - 11:30am.
Swimming Newborn to 4 years Witney (OX28 1HL)
Water Babies runs fun, innovative baby swimming classes across Oxford, Abingdon, Witney, Bicester, Newbury, Goring, High Wycombe, Hazlemere, Prestwood, Beaconsfield and Marlow. Taught by world-class instructors, our multi-award winning programme teaches water confidence and safety skills from birth. Our classes are very fun and high energy with lots of singing, games and stimulation. Our overall aim is to teach you to teach your baby to swim so we wil...
When?
We have lessons available at Witney Mondays - Sundays
Swimming Newborn to 4 years Oxford (OX2 8AL)
Water Babies runs fun, innovative baby swimming classes across Oxford, Abingdon, Witney, Bicester, Newbury, Goring, High Wycombe, Hazlemere, Prestwood, Beaconsfield and Marlow. Taught by world-class instructors, our multi-award winning programme teaches water confidence and safety skills from birth. Our classes are very fun and high energy with lots of singing, games and stimulation. Our overall aim is to teach you to teach your baby to swim so we wil...
When?
We have lessons available at Jurys Inn on Mondays, Tuesdays and Thursdays.
Swimming Newborn to 4 years Oxford (OX2 7NZ)
Water Babies runs fun, innovative baby swimming classes across Oxford, Abingdon, Witney, Bicester, Newbury, Goring, High Wycombe, Hazlemere, Prestwood, Beaconsfield and Marlow. Taught by world-class instructors, our multi-award winning programme teaches water confidence and safety skills from birth. Our classes are very fun and high energy with lots of singing, games and stimulation. Our overall aim is to teach you to teach your baby to swim so we wil...
When?
We have lessons available at Nuffield on Tuesdays and Thursdays.
Swimming Newborn to 4 years Lane End (HP14 3NU)
Water Babies runs fun, innovative baby swimming classes across Oxford, Abingdon, Witney, Bicester, Newbury, Goring, High Wycombe, Hazlemere, Prestwood, Beaconsfield and Marlow. Taught by world-class instructors, our multi-award winning programme teaches water confidence and safety skills from birth. Our classes are very fun and high energy with lots of singing, games and stimulation. Our overall aim is to teach you to teach your baby to swim so we wil...
When?
We have lessons available at Lane End on Tuesdays, Wednesdays and Thursdays.
Swimming Newborn to 4 years Reading (RG7 6QB)
Water Babies runs fun, innovative baby swimming classes across Oxford, Abingdon, Witney, Bicester, Newbury, Goring, High Wycombe, Hazlemere, Prestwood, Beaconsfield and Marlow. Taught by world-class instructors, our multi-award winning programme teaches water confidence and safety skills from birth. Our classes are very fun and high energy with lots of singing, games and stimulation. Our overall aim is to teach you to teach your baby to swim so we wil...
When?
We have lessons available at Chapel Row on Tuesdays, Wednesdays and Thursdays.
Swimming Newborn to 4 years Reading (RG8 7SF)
Water Babies runs fun, innovative baby swimming classes across Oxford, Abingdon, Witney, Bicester, Newbury, Goring, High Wycombe, Hazlemere, Prestwood, Beaconsfield and Marlow. Taught by world-class instructors, our multi-award winning programme teaches water confidence and safety skills from birth. Our classes are very fun and high energy with lots of singing, games and stimulation. Our overall aim is to teach you to teach your baby to swim so we wil...
When?
We have lessons available at Oratory on Tuesdays, Wednesdays and Sundays.
Swimming Newborn to 4 years High Wycombe (HP10 8DS)
Water Babies runs fun, innovative baby swimming classes across Oxford, Abingdon, Witney, Bicester, Newbury, Goring, High Wycombe, Hazlemere, Prestwood, Beaconsfield and Marlow. Taught by world-class instructors, our multi-award winning programme teaches water confidence and safety skills from birth. Our classes are very fun and high energy with lots of singing, games and stimulation. Our overall aim is to teach you to teach your baby to swim so we wil...
When?
We have lessons available at Tylers Green on Thursdays 10:00 - 12:00pm.
Holiday Club/Camp 5 years to 12 years Stalybridge (SK15 3NU)
Action-packed, childcare throughout the school holidays! Are you in search of an activity provider this Whitsun half term? Do you want your child to stay active? Enjoy a fun filled school holiday at Inspire Active Camps! For children aged 5-12 Active Camps provides sports and activities every school holiday throughout the year. Our number one aim is to ensure your child has fun. Safety is paramount and we go that extra mile as an provider to gi...
When?
Thursday 30th May = 09:00 - 15:00 Friday 31st May = 09:00 - 15:00
Swimming Newborn to 4 years Winchester (SO23 7GA)
Everyone is welcome at Baby Squids! You can start swimming anytime; at any age up to 4 years old, and at any point in the term. Our main aim is to make our baby and pre-school swimming lessons an inclusive, enchanting experience that gives your child vital life skills whilst they are having lots of fun! Our swimming classes specialise in the 0 – 4 year old range, starting with parent and baby swimming lessons, and focusing on building water confidence a...
When?
Monday, Wednesday, Thursday, Friday 3.45pm till 5.45pm
Baby and Child Development & Health 2 years to 7 years London (SW18 5JP)
Our fun, structured play sessions take children on a journey of sporting imagination whilst teaching how to catch, pass, kick, run with the ball, play as part of a team, tame the obstacle course and lots of parachute games. Classes on Saturday morning St Lukes Parish hall in Balham Rutherford house in Tooting Classes on Sunday morning Burntwood school in Earlsfield Riversdale primary school in Southfields For a FREE taster session contact Ben...
When?
Swimming 3 years to 12 years Aylesbury (HP21 7RP)
* Only 6 per class * 3 to 12 years * Beginner to Advanced * Term time & school holiday courses * Learn to swim at Aylesbury Grammar School in Aylesbury, Buckinghamshire with Seriously FUN Swimming Schools. Swimming lessons Aylesbury for children aged 3 to 12 years from beginners to advanced swimmers. We absolutely love teaching children to swim and will always do our absolute best to look after you and your child. Our classes are small allowing for i...
When?
Term Time (weekly lessons): Mon to Fri 4pm to 7pm (30 minute lessons) Sat & Sun 9am to 12pm (30 minute lessons) School Holiday (5 day intensive...
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