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Sponsorship and partnerships

Put your brand in front of the children’s activities sector and the families it serves

For 20 years What’s On 4 Kids has brought together the people who run children’s classes and activities and the families looking for them. Whether you supply the sector or make things for parents, we’ll put together a package that reaches the people you want to reach.

Talk to us about sponsorship 📞Book a call with MelHead of Partnerships

Watch: sponsorship at What’s On 4 Kids

Since 2006the UK’s first children’s activities platform

20,000+classes and activities listed

25,000+parent and carer members

75,000family votes and nominations for the 2026 awards, up 25%

Who you’ll reach

Two audiences, one trusted name

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Children’s activity providers

The businesses behind the UK’s classes and activities, from one-person classes to national franchise networks.

Class owners, teachers and franchisees across the UK
Franchise head offices and their networks
Entrants, finalists and winners of the National Children’s Activities Awards
The suppliers and events they use in What’s On 4 Kids Connect

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Families

Parents, carers and grandparents actively looking for things to do with their children.

Members matched to classes by their child’s age, interests and location
Weekly emails to parents with new classes near them
Grandparents on Generations, our platform for grandparents
Families nominating and voting in the awards

Ways to work with us

Choose what fits, or let us build it around you

Every package is put together with you, so you only pay for what helps you reach your audience.

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Sponsor the awards campaign

PROVIDERS AND FAMILIES

Months of visibility online and in inboxes, from the first nomination in January to the winners being announced. The UK’s longest-running awards for children’s activities, and the only national ones with categories voted for by families.

Headline sponsor: the brand behind the whole campaign. Your logo and link on every awards page and in every awards email to the providers who enter and the families who nominate and vote, and on the night you open the ceremony, host a table and sponsor an award
Nominations, entries or voting sponsor: your brand on every page of that part of the campaign while it’s open, seen by everyone who nominates, enters or votes
Group or category sponsor: your name on the awards your customers care about most

See the awards ›

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Reach activity providers

PROVIDERS

Get your products and services in front of the businesses that run children’s classes and activities, all year round.

A listing in What’s On 4 Kids Connect, our hub of trusted suppliers recommended by other providers
Offers just for What’s On 4 Kids advertisers
Bespoke campaigns to our network of providers

See Connect ›

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Reach families

FAMILIES

Speak to parents, carers and grandparents while they’re planning what their children do.

An exclusive newsletter to our members on a date you choose
Social media posts across all What’s On 4 Kids channels
‘Be Inspired’ advertising on our home page
A 10-second video advert in nationwide search results
Grandparents on Generations

See the home page ›See Generations ›

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Meet the sector in person

PROVIDERS

Face to face with the people who run children’s activities: the awards night itself, and industry events through the year.

Be at the awards ceremony with the finalists, winners and industry leaders
Present an award and meet the winners
Tickets and tables for your team and guests
Your own industry events in the Connect events calendar

See industry events ›

Talk to us about a package 📞Book a call with MelHead of Partnerships

What our sponsors say

Sponsors come back year after year

The entire team at What’s On 4 Kids do a brilliant job in putting together a fun evening and creating that can’t miss event in the sector’s calendar!

Awards sponsor, national childcare insurer

After chatting with others in the sector, the feedback has been brilliant, and it’s been the best awards yet!

Awards sponsor, software company

We had a great time and enjoyed watching everyone celebrate the hard work being done.

Awards sponsor, law firm

They renewAward sponsors come back year after year, and some moved up to bigger packages for 2026.

Seen long after the nightFinalists and winners show off their What’s On 4 Kids award, right down to their email signatures.

20 years of trustHelping families find activities since 2006, and home of the National Children’s Activities Awards.

Get in touch

Let’s talk about what you’d like to achieve

Tell us a little about you and who you’d like to reach, and we’ll come back to you with ideas.

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Rather talk it through?Book a 30-minute call with Mel, our Head of Partnerships, at a time that suits you.

Book a call with Mel

Parents and caregivers

Children's Activities Providers

Awards, events and more

Sponsorship and partnerships

Put your brand in front of the children’s activities sector and the families it serves