Marketing to Mums specialises in helping businesses sell more effectively to the world’s most powerful consumer, Mums. We intimately understand the power of mums and share expert insights into how you can better understand their behaviour to develop deeper relationships and grow your enrolments. We offer private coaching, project consulting, research and speaking/training to up-skill your team and/or franchisees. The business is founded and run by award-winning businesswoman, Katrina McCarter.

RESEARCH

Founder of Marketing to Mums, Katrina McCarter, will run a market research project to dig deep and find out who your best customers really are—the ones who spend the most and keep coming back. She’ll uncover why they chose you over competitors, and how they prefer to hear from you (social media? email?). Along the way, hundreds of real customer testimonials you can use in your marketing will be collected.  All of this gives you clear insights to make smarter decisions about where to focus your efforts and budget.

CONSULTING

Katrina will work with you to create a customised Marketing to Mums strategy using real-world insights that actually work for attracting mothers and their families to businesses like yours. Tell her what challenges you’re facing or what projects you have coming up, and she’ll show you exactly how she can help—everything from finding the right advertising partners to more female franchisees. The approach is flexible and focused on delivering what you actually need.

PRIVATE COACHING

Private coaching is held with award-winning businesswoman and founder of Marketing to Mums, Katrina McCarter. She gives you one-on-one access to everything she is renowned for delivering absolute clarity, outrageous confidence and true commercial success. She works with children’s activity providers across the globe to increase their enrolments and retention using low-cost or no-costing marketing methods.

TRAINING

We offer a variety of ways to boost your team’s skills—through engaging masterclasses, programs customised just for you, informative board/committee briefings or even private podcast series your team can listen to on their own schedule. Katrina’s training is tailored to what your team needs to know.

SPEAKING

Katrina is an award-winning international speaker and marketing . Katrina’s presentations can be customised for in-person or virtual settings, including keynotes, half or full day workshops and masterclasses.