Helping you (and your franchisees) reassure parents on safety and value because getting 'Back in Class' is vital for everyone #backinclass

We know you are working incredibly hard behind the scenes to get 'Back in Class' safely and as quickly as possible.

We obviously can't help you directly with this but we can help you with reaching parents to show them how you are making all the expected changes to keep them and their children safe AND ensuring the huge value in attending classes is not reduced.

Coming together as the children's activities sector is more important than ever to ensure that parents trust and confidence in our sector is as high as it should be. 
This helps all of us get back on track.

So we've created a brilliant package of promotion this autumn which is totally FREE for all our fully subscribed Grow4th Programme Members during September plus a few optional extras if you want a bit more.

What do parents think about getting 'Back in Class'?





The recent CAA survey of over 3000 parents showed that 57% of parents would come back to class IMMEDIATELY they could.  This is fantastic news!  BUT, what about the other 43% parents? Why are they not so sure?

The main concerns of parents that said they were 'unsure' about returning to class were around safety and value for money.

Another reason why parents might not be able to come back to class immediately is that you're at full capacity due to smaller class numbers.



Safety

What do you need to tell parents and how?


Value

How to demonstrate value and benefits to parents and address any worries?


Capacity

Managing expectation and keeping new customers

#backinclass

Our 'Back in Class' campaign to parents starts in August and will address these concerns directly with a positive email and social media campaign #backinclass.

+ We will give parents a guide to going back in class and feature some of the best children's activities who are not only making it safe but keeping all the fun and benefits too!

+ In September, October and November parents that are members of What's On 4 Kids will be entered in to a free prize draw to win a half-term of classes from a selection of children's activities available across the UK!


Your 'Back in Class' National Marketing Kit

£249+VAT in September and at no extra cost to fully subscribed Grow4th Programme Members in September 2020
Not a Grow4th Programme Member?  Join for just a few pounds a month per franchisee!

Want a bit more?  Here are the optional extras






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