We know you are working incredibly hard to get 'Back in Class' safely and as quickly as possible.
We obviously can't help you directly with this but we can help you with reaching parents to show them how you are making all the expected changes to keep them and their children safe AND ensuring parents know many benefits of attending your classes is still there.
Coming together as the children's activities sector is more important than ever to ensure that parents trust and confidence in our sector is as high as it should be.
This helps all of us get back on track.
So we've created a brilliant package of promotion this autumn which is totally FREE for all our fully subscribed Grow4th Programme Members during September plus a few optional extras if you want a bit more.
Parents will want to know that you are following the CAA Guidelines at a minimum and applying them to your programme and settings . This is important so that parents know you are following independent and sector-wide recommendations.
Your teachers may also be attending internal and external training. What is this training? Why are you doing it? And who is delivering this training?
Show parents what the new safety measure are with photos, video and blogs on your website, social media and by email. If you are running any pilots then ensure you capture imagery from these and quotes from parents in the pilots.
Also consider continuing to run online classes in parallel so parents that remain 'unsure' can continue.
Don't forget the basics here. Remind parents of all the good stuff about what you do. Are you a CAA member? Are you CAA Accredited? What other memberships and independent accreditations do you have? What are the qualifications and experience of the people that have created your programme? What will your programme give their children? What awards have you won?
Now look at what will change because of the adaptations you have to make and demonstrate how the benefits of your programme will still be achieved. Address any worries such as the changes around props, interactions, class change over times. There might well be some extra benefits that come with changes like smaller classes and extra online resources.
With potential smaller class sizes parents may not come to your classes because you don't have the capacity. This may only be a temporary situation as you find ways to run more classes but don't just let these parents go elsewhere. How will you keep them as customers until you have capacity for them?
A good waiting list system is vital to manage demand above your new capacity.
Package up a wait list offering that includes online classes, other digital resources and a starter kit by post.
And keep in touch with your wait list customers very regularly.
This is your marketing hub on What's On 4 Kids for addressing the safety, value and capacity concerns of parents.
Show parents what you are doing including video, images and links to your website and social media too.
We recommend around 500 words maximum and at least one video and 3 images. Your page can be updated regularly as your offering changes too.
An optional extra is adding live listing pages from some of your franchisees to this page as well - see below.
All pages will be included in the 'Back in Class' summary main feature page from the main menu of What's On 4 Kids too.
Take a look at an example Back in Class Showcase
You will be included in at least one of our series of Back In Class parent emails to our 13,000+ opt in subscribers and our social media campaigns to 60,000+ across facebook, instagram and twitter.
We will be promoting the CAA Guidelines alongside the relevant results of the CAA Parents' Survey to build confidence in the children's activities sector. This will include our own parents' checklist based on the CAA Guidelines so parents can easy ensure that any activity or class they go to has all the recommended measures in place.
Your story along with other children's activities and parent stories will also help ensure more parents are confident to return in-class.
Promote your brand nationwide with an eye-catching video ad in our main search.
A really simple but highly effective way to get your brand across the whole of the UK supporting your local listings AND getting your name where you don't yet have franchisees.
Video Ads are short (max 10s) looping videos displayed in all our main search results and linked to your Back in Class showcase page.
Don't have a suitable video? Don't worry, we can create a simple Video Ad for you for just £75+VAT.
Like our weekly showcase events of online classes that have been running through lockdown this is your chance to showcase your actual classes.
This will enable you to address any safety and value concerns parents might have by showing how the CAA guidelines have been implemented in your classes and how your programme remains of huge value with so many benefits for children.
These Back 'In' Class Showcase Events will be running regularly through the autumn using prerecorded videos.
Your franchisees will also receive a comprehensive guide to updating their listings on What's On 4 Kids quickly and easily to also address parents concerns. This will ensure they are making the most of the advertising you have in place for them already. This includes the addition of the new 'Infection Control Training' icon that can be added to listing pages soon and that parents will be able to search by too. And they will also receive a refreshed copy of the Local Marketing Guide in partnership with Memory Marketing.
Grow4th Programme Members already have the ability to control their brand, photos, video, copy and digital resources across all their franchisees listing pages to ensure that important updates can be made instantly and all advertising is consistent where needed. This can be switched on and off instantly too. Of course franchisees can keep local information accurate such as venues, days/times and contact details. (And don't forget that everyone can include their teacher bio, loads of images and vids, benefits and features, booking button...all in their easy to manage online account!)
We expect this to be a very popular campaign so if you want to have extra promotion then you might want to consider this add-on. You will get your choice of social media day, featured email day, showcase date/time plus an exclusive solus email on the day of your choice too. And you will appear in the top section of the main 'Back in Class' feature page from the main menu of What's On 4 Kids. Become a Priority Member for this campaign for just £149+VAT for a month strictly limited to 10 companies on first come, first served basis.
You may choose to feature some of your franchisees on your showcase page. We only recommend you feature up to 10 franchisee listings on your showcase page. Your franchisees can opt-in to this themselves or you can do it for them. A franchisee can opt-in for just £8.99+VAT per listing for a month or you can have up to 10 listings featured for £49.99+VAT a month.
Be one of the first companies on the all new flexible working.works platform and to tap into the pent up flexible working demand coming out of lockdown. Seize the opportunity and be part of the launch of flexible working.works to attract franchisees to your business. From just £49+VAT a month.
If you're in our September 'Back in Class' campaign then you can book in October and November for just £119+VAT per month plus any optional extras. Or join in JUST for October and/or November for £175+VAT per month plus any optional extras.
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