Looking for extra inspiration this Christmas? For that special, meaningful present that will bring so much joy?

Then don't miss our new What's On 4 Kids Christmas Market - for a wealth of activities, experiences and unique, exciting gift ideas...


Spotlight On


Reading Eggs Cyber Week Sale starts now!

Build your child’s reading and maths skills with hundreds of online lessons, fun activities, exciting rewards, 500+ printable worksheets and more. Reading Eggs and Mathseeds are designed by experienced educators and are proven to boost reading and maths skills in just 15 minutes a day! Accessible on desktop, iOS, and Android devices. 

Save a MASSIVE 52% on a 12-month subscription to Reading Eggs and Mathseeds – valued at £83.99, you pay only £39.99. Hurry, this is your last chance!

*Offer only applies to a 12-month subscription purchase, excludes monthly subscriptions, cannot be claimed in conjunction with any other offer and is only available to UK customers

Find out more here


More gift ideas and inspiration...


beecard ~ The gift of a huge choice of local children classes!

As an alternative to gifting toys, games, or electronic gadgets this Christmas, add beecard to your child's gift wish list now and they will receive a present that can last a lifetime.

Grandparents, aunts, uncles and anyone else can now give a truly thoughtful gift to your child – a life changing gift that promotes health and well-being, fun, educational benefits, and one that little ones can experience and enjoy with their family.

Easy to buy, easy to give, valid at 100s of locations across the UK.

By gifting a beecard, a child, with their parents/carers, will be able to choose from some of the best and most popular children’s activities and classes in their area. From award-winning sports, music, drama and dance activities to academic and language classes.

Buy, receive and spend beecard all on the dedicated app HERE.



Give the gift of learning this Christmas with Learning Resources

Give your child the gift of learning this Christmas with a fun educational toy from Learning Resources®.

Recommended by teachers, trusted by parents, and loved by children, all of our educational toys and games are developed in collaboration with childhood development specialists, teachers, scientists, and professional organisations. This means Learning Resources toys always have an educational benefit while being fun and engaging.

Bring the magic of on-screen learning with the Numberblocks to life with the award-winning MathLink® Cubes Numberblocks 1-10 Activity Set. This set for ages 3+ has everything children need to build the Numberblocks One to Ten in all the ways seen in the episodes.

BrainBolt® is the hand-held light-up memory game for ages 7+ that challenges young minds to remember light sequences without breaking the pattern. BrainBolt comes with batteries, so it’s ready to play as soon as it’s unwrapped on Christmas morning.

Find out more here



Reading Eggs Cyber Week Sale starts now!

Build your child’s reading and maths skills with hundreds of online lessons, fun activities, exciting rewards, 500+ printable worksheets and more. Reading Eggs and Mathseeds are designed by experienced educators and are proven to boost reading and maths skills in just 15 minutes a day! Accessible on desktop, iOS, and Android devices. 

Save a MASSIVE 52% on a 12-month subscription to Reading Eggs and Mathseeds – valued at £83.99, you pay only £39.99. Hurry, this is your last chance!

*Offer only applies to a 12-month subscription purchase, excludes monthly subscriptions, cannot be claimed in conjunction with any other offer and is only available to UK customers

Find out more here



London Transport Museum

Weekend 26th - 29th November 25% oof everything Moquette

The museum's world-famous collection of over 5000 designs depicts everything from sporting events to London landmarks and subtly documents 100 years of the capital.

* Excludes Art on the Underground, Limited editions & print to order

Shop the range HERE



Your Child is invited to join Santa’s Elf Club!!!!

If you like your child to have a magical, exciting and imaginative count- down to Christmas this year then they can be part of Elf Club; with Christmas activities, challenges and Elf fun that they can join in take part in from home; it’s festive, imaginative fun without it being hard work for you to resource and do with them….

Elf club is full of festive fun, activities, badges and Elf training……they will get a membership pack with badge activity resources……they can join the elves live and online with live activities to play along with as they beam into your home from the North Pole…there will also be Elf shout outs…..they can earn Elf badges…access the digital badge tracker and unlock bonus resource videos…..and if they achieve all their badges they mayb even get a congratulations video from Santa himself!

Santa and his Elves would like to invite your child to join Santa’s Elf Club; an exclusive and festive club for children who love fun and Christmas!

Find out more and join in HERE



Mini Athletics

Give the gift of sport this year!

Mini Athletics is a fantastic class that enhances athleticism of 1 – 7 year olds. The classes teach children how to run, jump and throw in a fun, positive and imaginative environment.

Here is a review from a parent:

Our daughter started Mini Athletics at 3 years and has been regularly attending ever since. Initially, we were concerned she wouldn’t be able to concentrate for 45minutes, but the Mini Athletics coach had her engaged from the moment she walked into the room. She has so much fun each week and talks about Mini Athletics non-stop, asking when we are going again! The activities have been great for her confidence and her ability to follow instructions while working in a team is setting her up nicely for school

Find out more and join in HERE



Surprises & Smiles

Surprises & Smiles is a little pot of sunshine.  The company was founded by 10 year old Ruby, who one day, decided she wanted to start her business to earn more pocket money!  But what to do??.… Well,  it was simple really - a small shop selling hair accessories, stationary and all the lovely sparkly things she wants to buy - Surprises & Smiles was born!

Providing products that Ruby loves is what the business is all about.   ‘Smile and the whole world smiles with you’….  If you are on the hunt for a glittertastic hair bow, a terrific temporary tattoo for the next festival, a show stopping handbag and purse for your next party, bright hair accessories, crazy craft supplies, sparkly school stationary or funtastic fashion then Surprises & Smiles is for you.... There’s a lot to choose from at Surprises & Smiles. Ruby (and her mum) love to shop and the web site gets bigger each day. All the products are chosen to Surprise their new owner and generate a HUGE Smile.  

Every order from the smallest badge to a pair of fairy wings is packaged with care by Ruby, using recycled packaging as much as possible.   

Find out more and join in HERE



The Mini Baker’s Box – Personalised, Meaningful Handcrafted Biscuit Gifts, Cookie Decorating Kits & Baking Kits

This holiday season get the family together for hours of screen-free crafty fun with immersive activities bound to keep both young and the young at heart entertained.

Get crafty and creative with our cookie decorating kits. The perfect gift for anyone looking for a tasty hassle-free activity, with absolutely no baking skills required. Each Kit can be enjoyed individually or with friends and family but be warned – these kits are known to bring out the inner competitive decorator when enjoyed with others!

Or don your baker’s hat and unleash the adventurer within with the UK’s FIRST multicultural baking kit. You’ll traverse the globe with The Wanderlust Baking Kit and its unique focus on exotic bakes from around the world. Including easy-to-follow recipe cards, games, and much more. All you’ll need to add are a few fresh store cupboard bits for a delicious cultural experience, as all pre-weighed dry ingredients are included.

Find out more and join in HERE



Funexpected Math!

Inspire your child's math learning with an exciting Christmas quest from Funexpected Math!

Christmas brings moments that our kids remember for years. This year, spend family time together with Funexpected math. Solve festive mathematical problems, receive surprises and learn about Christmas traditions around the world!

Funexpected Math is an award-winning program that helps children develop their mathematical thinking. It covers many valuable topics including Number Sense, Spatial Skills, Logical Thinking, Problem Solving, Coding and Algorithms.

Children embark on a personalized adventure where each task they solve lights up stars, constellations and even entire galaxies. With adaptive difficulty and a wide curriculum, every child can find their math brilliance with Funexpected.

Join our FREE in-app Christmas event aimed at kids aged 3-7 and enjoy it together as a family this Christmas. Nothing is more effective at inspiring your kids to learn than spending time together to solve tricky tasks, receive surprises and laugh together!


Find out more and join in HERE



diddi dance

Encouraging a love of movement to music that will last a lifetime!

Give the gift of dance classes to your preschooler this year and fill their stockings with our new merchandise. diddi dance classes inspire a love of moving to music that lasts a lifetime, week after week you will see your child’s confidence bloom in our classes that are designed to help enhance their coordination and rhythm.

We are here to nurture their natural love of movement in a structured yet relaxed 45 minute sessions. We run classes all over the uk, so contact your local teacher today.

Find out more and join in HERE



Sheffield Children's Hospital Snowflake

This Christmas Amazelab are proud to support Sheffield Children's Hospital Snowflake appeal.

Over the past seven years,  the award-winning snowflake display has raised over £1m for Sheffield Children’s Hospital! The initiative brings people together with a shared goal to build a better future for the staff, patients and their families at Sheffield Children’s. Thanks to the support of businesses, schools, community groups, families and individuals, the snowflake appeal has funded life-saving equipment, play equipment, a Vitamin D Analyser as well as three world-class new wards.

Join in with our Children's workshops aimed at 5-11 years olds this Christmas holidays Monday 20th December with workshops running at 10-11am and 1-2pm. Create your very own pop-up christmas cards and snow globes. The workshops are £10 per child taking place at Cutlery Workks, Kelham Island, Sheffield, with all monies donated to Sheffield Children’s Hospital snowflake appeal.

Find out more and join in HERE



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