AJB Sports in Education was established in 2015 by Andy Beeston. In 2014, after spending 8 years living and coaching in America, Andy arrived home to the UK and was contemplating what the future held for him in the education and sporting sector. With the vast amount of experience and qualifications he had achieved in sports coaching and education, staying within this sector was his passion – AJB was born! Now with many years of Football and Multi Sports Coaching in Primary Schools and holiday camps in multiple locations, Andy has never looked back.

After 3 years of solidifying and building the company the time came to look to the future, to rebrand and a new exciting era was born. This was quickly followed by new staff, a new Managing Director in James Prentice and continuing exciting links and partnerships with local colleges, Universities and the Worcestershire FA.

AJB has not stopped growing over the years, going from a company solely focused on working with Primary Schools to adding Birthday Parties, Holiday Camps, HAF Camps, Fundamentals for Pre School, Girls Football and Active Minds. With each hire and new adventure we go on, we are always looking forwards and never back.

We have worked hard to build AJB Sports in Education to be a company which embodies our wonderful staffs beliefs as coaches: enjoyment of sport, participation for all, developing both physical and life skills and all whilst encouraging creativity throughout.