BE PART OF national Children's Activities Week, have fun, help out, be kind and explore all the many benefits of different children's activities.

The week will run from 13th to 19th May, when thousands of children and activity leaders will take part in sponsored challenges to raise awareness and to fundraise for the charity Caudwell Children. 

Join in and follow #WatchMeFly.

We are delighted to welcome our sponsors and supporters for Children's Activities Week 2024!

Registration Form Sponsor

Morton Michel

Morton Michel is proud to be a sponsor of Children’s Activities Week 2023! We have been working with and supporting the children’s activities sector for almost 50 years and fully understand the importance that children's activity providers bring to a child's learning and development.

Our specialist Children’s Activity Group insurance allows you to choose from three levels of cover; Essential, Extra or Executive, which means you only pay for the cover you need. Plus, you'll get a wide range of fantastic additional benefits included with your policy at no extra cost – from access to dozens of discounts in our ChildCare Club, to FREE early years training for you and your staff, a legal support package from ARAG and much more!

Find out more HERE

Information Pack Sponsor


At LoveAdmin, we believe activity providers need more than just booking software. You need a partner who cares about your ongoing success.

Born from a parent’s desire to improve manual booking and payment processes over 12 years ago, our customer-focused approach, means we help you do just that.

Combining people, service and technology, we remove the headache admin can bring to registrations, communications,  payments, sales reporting and much more.

We work closely with activity providers to understand their challenges and provide advice and software to help them achieve their goals.

When you partner with us, our team becomes yours.

To help you get started, we’re offering What’s on 4 Kids members access to our exclusive Growth bundle (which includes a strategic business consultation and ongoing resources, plus 50% off set up fees).

Find out more HERE

Networking Sponsor


Businesses with over 25 recent reviews can see a 108% increase in bookings. Trustist helps kids' activities providers get more bookings by helping you easily collect new reviews from your customers.

Trustist then automatically gets your new reviews in front of your potential customers when they visit Google or your website by getting stars in your organic Google search results.

•    Stars in search – you will make more sales because we get you stars in your organic Google search results
•    Review Aggregation – you will be able to see in a snapshot what your online reputation is
•    Review collection – your online reputation will improve by using Trustist…we guarantee it
•    Social media – your best reviews automatically shared to your favourite social media profiles

Find out more and book a free demo HERE

Social Media Expert

Making Digital Real

Meet Mike Roberts of Making Digital Real!

With his LinkedIn training, conversion boosting magic and social media sorcery, he can turn your inconsistent flow of leads into a steady stream of business.

When he's not busy helping entrepreneurs boost their sales with LinkedIn, he’s busy attending live gigs and festivals. Mike makes LinkedIn, sales, video messaging, social media and algorithms simple to conquer, fun and get results.

So if you're ready to take your business to the next level, let Mike work his magic and make your digital real.

Find out more HERE

Supporter Sponsors

The British Franchise Association

Established in 1977 we are the British Franchise Association (BFA), a self-regulatory trade body for UK franchising, and the proud advocates of everyone in the UK franchising sector. Supporting and educating franchisors and franchisees at every level of their development from newcomers to household names, setting the highest ethical standards to make sure everyone is treated fairly. When it comes down to it, serving people is our business, and we always do this with pride and passion to ensure a consistent and strong brand reputation.

We want to lead the charge and influence change in UK franchising. It’s our purpose to be seen as ‘THE’ place to go for anyone in or looking to get into the franchise industry on any level. With our core aim to promote high quality, ethical business format franchising in accordance with the Code of Ethics for Franchising. We collaborate with government, academia, the media, other trade associations and the UK public on what constitutes franchising best practice. Our members then commit to upholding those standards.

Find out more HERE

Dr Amanda Gummer's Good Play Guide

Dr Amanda Gummer's Good Play Guide is an independent, evidence based consultancy for the children's industry. We are an expert team of professionals, who are proud of their deep understanding of children, and passionate about the importance of play in healthy childhoods.

We are currently developing the Good Activities Guide; a source of support for activity providers looking to enhance their understanding of child development.

We are thrilled to announce our sponsorship of Children's Activities Week and our strengthened collaboration with activity providers; a community playing a significant role in shaping the joyful childhood experiences of thousands of children.

Find out more HERE

Mini Professors

Discover, Learn, and Grow with Science!  Our science sessions for toddlers through to year 6 are tailored to stimulate cognitive development and foster critical thinking skills. 

Through hands-on experiments, we inspire creative thought and logical connections.  Participation in our sessions equips your child with a solid foundation in science, technology, engineering, and mathematics (STEM). 

From concocting vibrant mixtures to witnessing mesmerising reactions, their excitement soars on an extraordinary journey of exploration and learning.

Find out more HERE

Reading Fairy

We believe in learning through play and our action-packed classes across the UK include: fun phonics and word games; sensory and performance storytelling; interactive songs and nursery rhymes; speaking and listening activities; picture book time and more. 

With over 30 years combined experience working in education and children’s publishing, we understand the power of loveable characters to inspire children to learn.  Each week, your child will meet our fun Reading Fairy characters to support their learning in class and beyond.

Find out more HERE


Pebble is the award-winning booking software designed by activity providers to simplify admin, so you can focus on delivering great experiences.

•    Let your customers pay in seconds via Pebble’s platform or your website, including with childcare vouchers or tax free childcare.
•    Create online or in-person classes, single sessions, terms or blocks, or even subscriptions.
•    View customer details and email all attendees of a class in one go.
•    Track attendance and collect medical and photo/marketing consent information.
•    On-hand support (by real humans!) at no extra cost.

See for yourself – have a no-commitment first month free on Pebble.

Find out more HERE


NatWest serve around 17m customers in the UK
and our ambition is to help people, families and businesses thrive.

With a strong team of franchise development managers  and relationship managers across the country, our aim is to build relationships that matter in the long run, and that means giving useful, trusted information when it matters.

With an excellent understanding of the franchise industry and the economic trends that affect it, we’re ready to give you support on the areas you want it.

Find out more HERE


The Institute of Children’s Activity Providers is a professional membership body and community of business owners and leaders operating in the children’s activity sector.

We aim to champion best practice, raise standards and innovate, driving positive change and progression across the industry.

We believe children’s activity professionals have an essential role to play in educating, entertaining and inspiring the next generation. Coming together to share challenges, ideas, questions and solutions helps us to develop individually and collectively as a community.

Find out more HERE

Children's Activities Association

The Children’s Activities Association is an industry led not-for-profit organisation that offers community, resources, support and membership to the children’s activities sector.

Our mission is to raise standards and give parents, carers, schools and nurseries a benchmark for all children’s activities with our membership and accreditation scheme.  We now support 1000s of activity providers who have provided their compliance documents and policies.  Membership of the Children’s Activities Association evidences excellence and demonstrates all that children’s activity providers do to advance the physical, mental and emotional wellbeing of early years and children of all ages.

Find out more HERE

Toddle About

Toddle About is the ultimate one-stop-shop for families with children aged 0-5 years. A national website for parents, supported by local magazines in various regions across the UK, Toddle About helps parents to discover their local baby and toddler world – simply plug in your postcode and find out what’s on offer near you! With parenting tips and expert advice, reviews, competitions and educational activities, Toddle About is a hugely valuable resource for parents everywhere.

Businesses! You can use Toddle About to tell 10,000s of parents about your business – for FREE! Get started with a free listing!

Find out more HERE

Caudwell Children

Caudwell Children is a national charity providing a wide range of practical and emotional support for thousands of disabled children and families every year.

Passionate about diversity, equity and inclusion, we ‘see the child, not the disability’ and strive to remove the barriers which prevent children from reaching their full potential.

Vision: A world where all disabled children and their families have choice, opportunity, dignity and understanding.
Mission: Practical and emotional support through compassionate and efficient services
Motto: Whatever It Takes

Find out more HERE – the ‘go-to’ website for family-friendly, flexible working opportunities.

We love supporting children’s activities businesses alongside a whole range of other sectors to find the perfect candidates PLUS helping parents get that family-friendly ‘work-life’ balance.

We’ve been all about flexible working for over a decade. So make sure ‘flexible’ and ‘family-friendly’ is a big part of YOUR future employment pathway and start living your dreams.

Find out more HERE

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