Get ready to soar to new heights! National Children’s Activities Week, the UK’s largest annual celebration of children’s activities and fundraising event!

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BE PART OF national Children's Activities Week, have fun, help out, be kind and explore all the many benefits of different children's activities.

The week will run from 12th to 18th May, when thousands of children and activity leaders will take part in sponsored challenges to raise awareness and to fundraise for the charity Caudwell Children. 

Join in and follow #STANDUP4SEND

Our 2025 Sponsors and Supporters

We are delighted to welcome our sponsors and supporters for Children's Activities Week 2025!

Children's Activities Week wouidn't be possible without the of these amazing companies so thank each and every one for their continued support!

Headline Sponsor


Kidztivity, founded in 2010 by industry veteran Chris Sharman, is a trailblazer in children's activities, driven by innovation and collaboration. As pioneers, they continue to assemble the best professionals across the sector, establishing themselves as the go-to 'agency ecosystem' for those working with children and young people.

Their ecosystem is built on four pillars: Consultancy, Training, Programmes and Product Development, and Merchandise and Apparel. Kidztivity delivers accredited training workshops and custom courses, while their off-the-shelf activity products, like Chillz, Gridz, Kickz, and Miniz, are complemented by the development of bespoke products and programmes for businesses worldwide.

Consultancy at Kidztivity involves an 'Avengers Assemble' approach, where Chris and a specialist team of industry experts support businesses of all sizes, regardless of their journey or aspirations. The merchandise and apparel division adds value from design to fulfilment, offering unique, customised solutions through a global network of manufacturers and printers, including warehousing and drop-shipping services.

Guided by values of Innovation, Collaboration, Inclusivity, Quality, Empowerment, Sustainability, and Child-Centricity, Kidztivity aims to continue professionalising the industry, creating sustainable career paths, business growth, and above all, long-term impact.

Whether you're a large corporation or an independent startup, Kidztivity provides the expertise and resources to help your business grow and make a lasting impact.

Find out more HERE

Supporter Sponsors


Toddler Sense

Toddler Sense is an award-winning, multi-sensory program designed for children aged 13 months to 5 years.

Each session is packed with activities and adventures to help your toddler burn off excess energy and develop vital physical, communication, social, and intellectual skills.

With a variety of unique themes, our classes provide a dynamic environment that fosters learning through play. We embark on a new adventure every week, supporting toddler development in a playful and engaging way.

Find out more HERE





Reading Fairy

Reading Fairy is an award-winning early literacy program crafted by reading experts to nurture a love for books in children aged 1 to 5 years.

Our interactive classes combine sensory storytelling, phonics, songs, and games to develop essential reading skills. Each session features engaging characters like Reading Fairy, Phonic Fox, and Music Mouse, who guide children through fun-filled activities that promote language development and pre-reading abilities.

With a progressive structure tailored to different age groups, Reading Fairy lays a strong foundation for lifelong reading enjoyment.

Find out more HERE





Morton Michel

Morton Michel has been working with and supporting the children’s activities sector for 60 years and fully understands the importance that children's activity providers bring to a child's learning and development.

Our Children's Activity Group policy is designed to offer flexibility so you can select the cover you need to meet your unique circumstances.

All policyholders receive automatic entry to our ChildCare Club,  containing an exclusive range of additional benefits and discounts. This includes FREE access to over 70 RoSPA-accredited, CPD-certified online training courses from flick learning to help you train all your staff and run your business!

Find out more HERE





The British Franchise Association

Established in 1977 we are the British Franchise Association (BFA), a self-regulatory trade body for UK franchising, and the proud advocates of everyone in the UK franchising sector. Supporting and educating franchisors and franchisees at every level of their development from newcomers to household names, setting the highest ethical standards to make sure everyone is treated fairly. When it comes down to it, serving people is our business, and we always do this with pride and passion to ensure a consistent and strong brand reputation.

We want to lead the charge and influence change in UK franchising. It’s our purpose to be seen as ‘THE’ place to go for anyone in or looking to get into the franchise industry on any level. With our core aim to promote high quality, ethical business format franchising in accordance with the Code of Ethics for Franchising. We collaborate with government, academia, the media, other trade associations and the UK public on what constitutes franchising best practice. Our members then commit to upholding those standards.

Find out more HERE





ICAP

The Institute of Children’s Activity Providers is a professional membership body and community of business owners and leaders operating in the children’s activity sector.

We aim to champion best practice, raise standards and innovate, driving positive change and progression across the industry.

We believe children’s activity professionals have an essential role to play in educating, entertaining and inspiring the next generation. Coming together to share challenges, ideas, questions and solutions helps us to develop individually and collectively as a community.

Find out more HERE





Children's Activities Association

The Children’s Activities Association is an industry led not-for-profit organisation that offers community, resources, support and membership to the children’s activities sector.

Our mission is to raise standards and give parents, carers, schools and nurseries a benchmark for all children’s activities with our membership and accreditation scheme.  We now support 1000s of activity providers who have provided their compliance documents and policies.  Membership of the Children’s Activities Association evidences excellence and demonstrates all that children’s activity providers do to advance the physical, mental and emotional wellbeing of early years and children of all ages.

Find out more HERE





Caudwell Children

Caudwell Children is a national charity providing a wide range of practical and emotional support for thousands of disabled children and families every year.

Passionate about diversity, equity and inclusion, we ‘see the child, not the disability’ and strive to remove the barriers which prevent children from reaching their full potential.

Vision: A world where all disabled children and their families have choice, opportunity, dignity and understanding.
Mission: Practical and emotional support through compassionate and efficient services
Motto: Whatever It Takes

Find out more HERE

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