Get your FREE Access All Areas Pass worth £10!


Just click HERE and enter promo code WO4K01 - Ts&Cs Apply

There are 100 passes up for grabs but once they're gone, they're gone!

We hope you have an amazing 3 days and do come and visit the Play & Learning zone, sponsored by What's On 4 Kids!




Join in with on-demand classes from .....









More information.....

Entering its 19th year as the trusted shopping destination for new parents, The Baby Show’s first 3-day event of 2021 will be a fully immersive virtual shopping experience, eliminating the need for lockdown parents to trawl the internet by curating the perfect blend of must-have baby products under one convenient digital roof from the comfort and safety of their own home.

The show will include everything a new and expectant parent needs: a great shopping experience, unbiased product information and knowledgeable parenting advice.

The action packed schedule includes expert tips, advice and information to help guide and empower lockdown baby boomers through this challenging time.

Visitors will be able to shop the latest products and watch expert speakers discuss all things parenting using The Baby Show’s purpose-built Swapcard website and app.  Visitors can plan their schedule, enter competitions and access everything the show has to offer using the intuitive and easy-to-use digital platform.


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