Recognising and rewarding the most loved children's activities in the UK since 2006!

The What's On 4 Kids Activities Awards with Headline Sponsor Morton Michel

The 2020 awards ceremony is brought to you live and online by Red Book Productions from 7pm on Thursday 8th October - full information for finalists will be sent asap so keep an eye on your inbox! 


CONGRATULATIONS & GOOD LUCK TO EVERYONE THROUGH ! This was probably our tightest contest to date with just a few votes in it in so many categories.

It is with sincere thanks to our Headline Sponsors Morton Michel and to Red Book Productions that we will be bringing together finalists, sponsors and very special guests for our first ever virtual awards ceremony.  We are delighted that supporters NatWest will also be involved once again having hosted our live awards for the last 5+ years.

These awards are the national event for the children's activities industry and the ceremony is always a huge celebration of individual activity providers; teams and networks and the UK sector as whole. 

2020 has brought significant to challenges to us all, so this year more than ever it is so important that we come together to recognise our achievements and be proud.

Ceremony host, Jonathan Bremner

Actor, singer, presenter, compere, musician and songwriter

We are delighted to welcome back Jonathan Bremner (by popular demand!) as the host of our awards this year - here's a word from him! 

'I was honoured to meet so many amazing children's activity professionals and industry leaders at last year's national What's On 4 Kids Activities Awards ceremony. This year I'm really excited as I'll be appearing live, on screen in your homes - and I can assure you we're going to have so much fun! Lockdown has brought such challenges to the lives of young families and I know the positive impact providers have had in helping children and parents get through. This year, more than ever before therefore, these awards are a hugely important and I can't wait to celebrate with you all!'

Jonathan has flown all over the globe playing a variety of roles - from Tarzan in an Italian advertising campaign to working with the Champions League in Italy. He's entertained the Royal family and supported legends like Diana Ross and Whitney Houston.  He also rocked the lead role of Norman in the smash-hit West End musical 'Dream Boats and Petticoats' and his hosting skills are constantly in demand. 

Jonathan has worked alongside Caudwell Children for over a decade, hosting and presenting the famous Butterfly Ball where he introduced the Bee Gees and Simply Red!

With a Hollywood movie project in the pipeline, it’s certainly never a dull moment for Jonathan!

Meet the 2020 finalists!

Most Loved Sport or Physical Activity

  • Little City, Chelmsford
  • Rugby Tots, SE Cheshire & Staffordshire Moorlands
  • Rugby Tots, Sheffield, Rotherham, Doncaster and Worksop
  • Toddler Sense, Reigate
  • Tumble Tots, Redditch
  • Gym Teenies
  • Hoshi Martial Arts
  • Scot Pro Swim School Limited
  • Toddler Tennis
  • Topspin Monkeys

Including archery, athletics, baseball, basketball, canoeing, cheerleading, circus skills, climbing, cricket, cycling, fencing, fitness, football, goalball, golf, gymnastics, hockey, horseriding, ice skating, judo, karate, karting, kayaking, kickboxing, laser tag/quest, mayorettes, martial arts, motor sports, movement, netball, active play, rugby, sailing, scuba diving, skate parks, skating, skiing, snowboarding, surfing, swimming, sword fencing, table tennis, tampoline, water sports, yoga.

Open to any company or organisation with a significant part of their programme based on physical activity operating in any part of the UK.
Leaders refers to activity leaders, teachers or coaches delivering one or more of the activity programmes across the whole of the UK.

Most Loved Music, Dance or Performing Arts Activity

  • babyballet, Bristol South East West
  • babyballet, Dartford, Bexley, Bromley
  • Caterpillar Music, North West London
  • Jo Jingles, Peterhead
  • Moo Music, Highland
  • Baby Beats
  • Fresh Arts
  • Lindy Lou's Adventures in Music
  • Stage Door Arts
  • Twistin Tots

Including choir, dance, drama, film making, music, music and movement, music lessons, performing arts, role play, singing.

Open to any company or organisation with a significant part of their programme based on music and/or the performing arts operating in any part of the UK.

Leaders refers to activity leaders, teachers or coaches delivering one or more of the activity programmes across the whole of the UK.

Most Loved Academic or Creative Activity

  • ARTventurers, Inverclyde
  • Little Learners, Newcastle and Gateshead East
  • Mini Professors, Milton Keynes
  • Phonics Stars, Bexley & Greenwich
  • Phonics with Robot Reg, Romford Essex
  • Fresh Arts
  • Messy Play
  • Mucky Monster Club
  • Time to Cook
  • Tiny Tasters
  • Flying Start Tuition
  • Kids Gone Wild
  • Painted Peppermint
  • Pop Up Play Village
  • Reading Fairy

Including arts and crafts, messy play, pottery painting, languages, academic classes, science, computing, photography, reading, storytelling, gardening

Open to any company or organisation with a significant part of their programme based on academic or creative activities in any part of the UK.

Leaders refers to activity leaders, teachers or coaches delivering one or more of the activity programmes across the whole of the UK.

Most Loved Baby Activity

  • Baby Sensory, South Liverpool
  • babyballet, - Bristol South East West
  • Caterpillar Music, NW London
  • Kalma Baby, South Tyneside
  • Moo Music, Swansea and Neath
  • Baby Glowbugs
  • Dinkies Swim School
  • The Sensory Sessions
  • Tuneful Tigers
  • Twistin Tinies
  • Bloom Baby Classes
  • Gymboree Play & Music
  • Kalma Baby
  • The Little Sensory Co LTD

Open to any company or organisation with a programme specifically for children under 18 months old operating in any part of the UK.

Leaders refers to activity leaders, teachers or coaches delivering one or more of the activity programmes across the whole of the UK.

Most Loved Activity Leader or Business Manager

Sponsored by NatWest
  • Cheryl Gray, ARTventurers, Gourock, Inverclyde
  • Fiona Loughlin, Little Learners, Lisburn & North West Belfast
  • Julie Cruickshank, Jo Jingles, Fife
  • Louisa Fairley, Moo Music, Highland
  • Zara Grant, Love Rara, Scotland
Sponsored by NatWest
  • Jen Elliott, ARTventurers, South Shields, Jarrow and Hebburn
  • Jolie English, ARTventurers, North Tyneside
  • Liz Ensor , Toddle Up and Sign - West Yorkshire
  • Rachel Butler, Kalma Baby, East Durham and Hartlepool
  • Sophie Illingworth, Baby Sensory, Leeds
Sponsored by NatWest
  • Claire Edwards, Water Babies, North Wales
  • Jessica Jenner, Phonics with Robot Reg, Devon
  • Nikita Dixon, Story Sense, Kingsbridge
  • Stacey Robinson, ARTventurers, Mansfield
  • Victoria Feltham, babyballet, Bristol
Sponsored by NatWest
  • Holly Ryan, babyballet, Sudbury and Bury St Edmunds
  • Jo Pettinger, ARTventurers - Lincoln, Retford & Gainsborough
  • Kate Hill, Messy Play, Derby
  • Laura Gadsby, Baby Sensory, Derby
  • Zoe Allen, Baby Sensory, Lowestoft
Sponsored by NatWest
  • Jade Allen, babyballet, Dartford, Bexley, Bromley
  • Jo Urquhart, Baby Sensory, Crawley Region
  • Nicola Ball, Baby Sensory, Chichester, Emsworth, Havant & Petersfield
  • Sara Bispham, The Academy, Watford, Herts
  • Sophie Lamming, Baby Sensory, Milton Keynes
Sponsored by NatWest
  • Aaron Barriscale, Gymboree Play & Music, Chiswick, London
  • Anita Anand, Caterpillar Music, NW London
  • Anita Carstens, Baby Sensory, London
  • Delvene 'Del Del' Pitt, Little Crowns Story House, London
  • Suzie Franck - Baby Sensory & Toddler Sense, Sutton

Open to any individual activity leader, teacher or coach  providing structured children's activities operating anywhere in the UK or business manager of a children's activities business or organisation operating anywhere in the UK.  A map of the regions can be found here.

Special Awards

  • Dinkies Swim School
  • Inventors & Makers
  • Kids Gone Wild
  • Once Upon the Mat
  • Tuneful Tigers
  • Bee Happy Play Cafe CIC
  • Clart About Ltd
  • Devon Antenatal & First Aid CIC
  • Greenwich Music School
  • Stage Door Arts
  • Amber Pattullo - Nurture the Play
  • Ann-Marie McMillan - Derbyshire Toy Libraries
  • Donna Swan - Calmer Therapy
  • Heidi Moran - Stage Door Arts
  • Wayne Paice - - Rhythm'n'Paice Entertainment Services
  • Blackcurrant Babies Ltd
  • Morton Michel
  • ThinkSmart Software
  • TRUSTist

Most Loved
New Activity

Sponsored by

Open to any children's activity programme running in the UK that started after 1st January 2018.

Most Loved Charity or Not-for-Profit Community Group

Sponsored by
Little Sensory Co

Open to any not-for-profit children's activity running in the UK.  Must be a registered Charity or Community Interest Company.

Most Loved

Sponsored by
Caudwell Children

Open to any individual activity leader providing children's activities anywhere in the UK on a volunteer basis.

New for 2020!!
Game Changing Supplier

Sponsored by
Team Academy

Open to any company who supplies products or services to children's activities companies and/or professionals.
Only votes from children's activities company email addresses will count towards the declaration of finalists, the highly commended and the winner.

Judged Awards

With huge thanks to our judges for all their hardwork this summer.

Mutha.Hood, run by Gemma, is the home to the original Strong Girls Club to encourage other women to use their voice and to appreciate strength in the vulnerability that comes from challenging circumstances.

@mutha.hood has over 100k followers on Instagram!!

Certified life and business coach.

Author of 'The Happiness Habits Transformation' and host of The Ideal Life Club podcast.

Regular speaker at business events across the UK.

Serial entrepreneur, coach and mentor to start-ups and SMEs.

Part of Virgin Start-Up , Financial South East and visiting lecturer at London Cass Business School.

Founder of Academy of Business, Entrepreneurship and Innovation.

Not one judge, but many as the whole of the Children's Activities Association Board come together once again to judge the Industry Champion award category for the 4th year.

Find out more about the CAA and the current CAA Board of volunteers over at
  • Anna Neville - Kidslingo
  • Cheryl Wells - Rhythm Time
  • Gemma Webb - Phonics Stars Croydon, Coulsdon & Caterham
  • Jenna Herycz - Phonics with Robot Reg
  • Lucy Crabtree - babyballet
  • Rachel Fay - Little Learners
  • Sasha Felix - Sing and Sign
  • Bloom Baby Classes
  • Kids Gone Wild
  • Manchester Princess Parties
  • Perfect Personalised Parties UK
  • Phonics with Robot Reg (formerly Sounds Right Phonics Classes for Kids)
  • The Sensory Sessions
  • Phonics with Robot Reg (Sounds Right Phonics Classes for Kids)
  • Rachel Turner - Rhythm Time
  • Tumble Tots
  • Amanda Frolich - Amanda's Action Club
  • Becky Wild - Kiddy Cook
  • Fiona Simpson - ARTventurers
  • Sasha Felix - Sing and Sign

New for 2020!!
Remarkable Achievement

Sponsored by

Open to any individual working in the children's activities sector to recognise a remarkable achievement: 
This could be a business achievement, community or charity achievement, personal growth, personal battle.
This is a judged award.

New for 2020!!
Inspiring Business Growth

Sponsored by
Morton Michel

Open to any company or franchisee who has achieved significant business growth using any reasonable measure such as:
number of children, number of classes, number of franchisees, social media followers, turnover or profit.
This is a judged award.

New for 2020!!
#amazing Social Media

Sponsored by
Baby Squids

Open to any company or franchisee that has an amazing social media impact:
This could be a single post, live video, story or a whole campaign. 
Perhaps one that went viral, attracted the support of a celebrity or made it to main stream media.
This is a judged award.

Industry Champion of the Year

Sponsored by
Children's Activities Association

Open to any individual person representing a member of the CAA.
This is a judged award.

2020 Sponsors, Partners and Supporters Showcase

Thank you to all these organisations that make the What's On 4 Kids Activities Awards possible

Message from Morton Michel to everyone involved in the
What's On 4 Kids Activities Awards 2020

"We are delighted to be the headline sponsor for the National What’s On 4 Kids Activities Awards once again! At Morton Michel we have over 54 years’ experience in childcare insurance and have been providing specialist cover for childcare groups for over 40 years. As a founding member of the Children’s Activities Association we are passionate about raising the professional standards in this area of the childcare industry and these awards are a fantastic opportunity to recognise the very best of the UK’s kids' clubs, classes and teachers!"

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